Content and Online PR Manager – Vacancy

Blueclaw is an award-winning online marketing company based in the centre of Leeds. Established in 2005, we are a fast-growing Search Marketing Agency offering SEO, PPC and Social Media Marketing services. Blueclaw also runs the highly respected ionSearch events. We are looking for a Content and Online PR Manager who can lead a team and take ownership of the Content and Online PR offering within the business. We want an ambitious [...]

How Big Brands Deal With Google Penalties: Part Four With Simon Cohen of Reem Clothing

How Big Brands Deal With Google Penalties: Part Four With Simon Cohen of Reem Clothing

Some time ago, we published a blog where seven SEO experts shared their experience in dealing with Google penalties. To coincide with this, we have interviewed four leading brands on how they deal with such penalties themselves. This is part four of four, where we interviewed Simon Cohen of Reem Clothing. How did you first find out that your brand had been hit by a Google penalty? The first indication [...]

How Big Brands Deal With Google Penalties: Part Three With Alex Clarke of UK Credit

How Big Brands Deal With Google Penalties: Part Three With Alex Clarke of UK Credit

A couple of months ago, we published a blog where seven SEO experts shared their experience and advice on removing Google penalties. To coincide with this, we have asked four leading brands how they deal with such penalties themselves. This is part three of four, where we interviewed Alex Clarke of UK Credit. How did you first find out that your brand had been hit by a Google penalty? Like [...]

How Big Brands Deal With Google Penalties: Part Two With Mark Cronin of Tui Travel

How Big Brands Deal With Google Penalties: Part Two With Mark Cronin of Tui Travel

Last month we published a blog where seven SEO experts shared their experience and advice on removing Google penalties. To coincide with this, we have asked four leading brands how they deal with such penalties themselves. This is part one of four, where we interviewed Mark of TUI Travel. How did you first find out that your brand had been hit by a Google penalty? Myself and a colleague were [...]

Our Google Manual Action Penalty Notification Disappeared From Webmaster Tools – Did It Expire?

Our Google Manual Action Penalty Notification Disappeared From Webmaster Tools – Did It Expire?

Recently I was working with a UK based online business to resolve a manual web spam action taken against its website. The website in question had a partial match notification (this can be checked in Google Webmaster Tools => Search Traffic => Manual Actions). This is of course a familiar one that many of you would have already seen, where the message reads: Google has detected a pattern of unnatural [...]

Fashion brands: Do’s and don’ts when outreaching – fashion bloggers give their advice

Fashion brands: Do’s and don’ts when outreaching – fashion bloggers give their advice

It is no secret that working with bloggers can help boost brands and aid their online exposure – this it is no different when it comes to fashion. There are lot of really influential fashion bloggers out there that have built huge communities, and collaborations offer some real opportunities for exposure. There are a few guidelines that fashion brands should bear in mind when outreaching to fashion bloggers however. And although [...]

How Big Brands Deal With Google Penalties: Part One With Andreas Nicolaides of MoneySuperMarket

How Big Brands Deal With Google Penalties: Part One With Andreas Nicolaides of MoneySuperMarket

Last month we published a blog where seven SEO experts shared their experience on removing Google penalties. To coincide with this, we have asked four leading brands about how they deal with such penalties themselves. This is part one of four, where we interviewed Andreas Nicolaides of MoneySuperMarket. How did you first find out that your brand had been hit by a Google penalty? We received notification of the partial [...]

The Fashion for Layering (Your Navigation)

The Fashion for Layering (Your Navigation)

For a fashion E-commerce retailer, layered navigation seems like a no-brainer. With an extensive product range spanning potentially hundreds of brands and clothing types, colours and sizes your users really need some way of paring down their list of choices to isolate the kind of item they’re looking to purchase. Offering this great degree of choice to potential customers, however, can thrust a site into a whole new arena of [...]

The fashion industry’s tentative first steps with Google+

The fashion industry’s tentative first steps with Google+

This article will explore four top brands currently competing in the women’s online fashion world. In it, I will be looking at whether they have correctly implemented Google+ across their sites and whether they are taking full advantage of the branding real estate that Google+ provides. The Women’s Fashion Sites Pretty Little Thing ASOS Missguided Boohoo The Google+ Criteria I have looked at a small set of Google+ criteria and [...]

Rihanna Creates Waves with the Advertising Standards Authority

Rihanna Creates Waves with the Advertising Standards Authority

Besides being honoured with a CFDA Fashion Icon award on Monday night, Rihanna has caused a stir of another kind, but this time with the Advertising Standards Authority (ASA), which noted that a particular poster in her Rogue perfume campaign was “sexually suggestive”. In the offending image, Rihanna is seen sitting on a floor with her legs raised against a large bottle of perfume. Her torso is mostly covered by [...]