URL Parameter Handling in Google Webmaster Tools

URL Parameter Handling in Google Webmaster Tools

I find myself spending more and more time digging around in Google Webmaster Tools lately. When I started in SEO I thought that Analytics would be where the action was – that’s where all the exciting traffic and revenue stuff is, after all. But since moving into a more technical role here at Blueclaw it’s hard to deny that Webmaster Tools has a wealth of useful data and, for my [...]

PLS RT: Seven don’ts in social media

PLS RT: Seven don’ts in social media

We all know the value of social media in the world of today – and we’re not talking about keeping up-to-date on the wonderful lives of One Direction. Although of course, they know more than anyone how important marketing a brand can be across the likes of Facebook and Twitter. And that’s exactly what we are talking about. Social media has become more important than ever in the last few [...]

Google Pirate Update rolls out

Google Pirate Update rolls out

On October 17 Google published a blog highlighting its continuing progress in combating internet piracy. By October 23, it was reported that the company had already pushed out an update to its Google Pirate Update. Torrentfreak reported on Friday that, “Google’s previously announced anti-piracy measures have now kicked in and as a result popular ‘pirate’ sites are noticing a massive drop in search traffic.” Google has long been criticised by [...]

Google Penguin 3.0 Algorithm Updates, John Mueller & Penguin 3.0 Search Trends

Google Penguin 3.0 Algorithm Updates, John Mueller & Penguin 3.0 Search Trends

2014 has seen the introduction of 10 official Google updates, with the first coming in February. 2014′s Google Update Announcements Comprise of: Google Penguin 3.0 (Oct 2014) Google Panda 4.1 Update (Aug 2014) Google Authorship Removed Update (Aug 2014) Google HTTPS/SSL Update (Aug 2014) Google Pigeon Update (July 2014) Google Authorship Photo Drop Update (June 2014) Google Payday loan (3) Update (June 2014) Google Panda 4.0 Update (May 2014) Google [...]

How to get the most from your Facebook Page

How to get the most from your Facebook Page

In an attempt to clean house, Facebook has vowed to “aggressively get rid of fake likes” and has claimed to have won more than £1.3bn in legal judgements against scam artists who have sold fake likes to public figures and businesses. In a recent blog, the world’s biggest social site said that: “Fake like peddlers tempt Page admins with offers to ‘buy 10,000 likes!’ or other similar schemes. To deliver [...]

Top five albums to inspire content creators

Top five albums to inspire content creators

As every copywriter, content producer or editor will know, getting into the right head space for a large project is critical for getting the job done well. Here at Blueclaw, it is no secret that we work in a vibrant office, one that is often filled with laughter, music and the incessant clicking of mice and keyboards. This however, sometimes makes it quite difficult for getting into “the zone” when creating [...]

Introducing the Blueclaw Google Algorithm Update Timeline

Introducing the Blueclaw Google Algorithm Update Timeline

Working in digital marketing, you come to expect Google updates in the same way that someone living in tornado alley expects things to get a bit breezy every once in a while. Some updates roll by without doing much beyond stirring up some dust, but other times they hit hard and fast, and if you do fall foul of an update it can be a struggle to sit back, evaluate [...]

Introducing the Blueclaw MarketScout Competitor Analysis Tool!

Introducing the Blueclaw MarketScout Competitor Analysis Tool!

In an industry full of tools, metrics and ‘mysteries’, it’s important to be able to sift the wheat from the chaff and identify the information you really need and to present it in a clear and concise way – which is where the Blueclaw MarketScout Competitor Analysis Tool comes in. The tool brings together data from industry-standard tools Majestic.com, Semrush.com and Buzzsumo.com to produce a very clear and comprehensive market [...]

Blueclaw grabs the cover of GPWA Times Issue 30

Blueclaw grabs the cover of GPWA Times Issue 30

The ‘leak’ of the latest version of Google’s Search Quality Rating Guidelines always rouse interest in the search marketing community. Version 5.0  made an appearance earlier in the summer. Designed to assist Google’s army of search quality raters , who are hired to manually rate the quality of search results. The guide gives a clear set of criteria by which they should assess sites that rank within particular search verticals. [...]

Blueclaw shortlisted in the UK Search Awards 2014

Blueclaw shortlisted in the UK Search Awards 2014

We’re delighted to have been shortlisted in two categories a this year’s UK Search Awards. Our work with Sky Bet on the Transfer Trends project features in both the ‘Best Use of Search – Gaming’ and the ‘Best Use of Content Marketing’ shortlists. Please wish us luck for the ceremony, which takes place on November 6th. The full shortlist for the UK Search Awards 2014 can be viewed here. You [...]