What Bloggers Want – Interview with Ashley Turner of Pink Julep

What Bloggers Want – Interview with Ashley Turner of Pink Julep

Welcome to the second part of our ‘What Bloggers Want’ interview series! In this piece we are going to discuss the life of a fashion blogger with the amazing Ashley Turner of Pink Julep.   If you missed our first interview, worry not, you can find it right here. Or for more information on fashion marketing, see our special ionFashion conference page.   Why did you start blogging? I started [...]

Introducing the Next Big Marketing Conference – Blogstock 2014!

Introducing the Next Big Marketing Conference – Blogstock 2014!

This year, for the first time, the internet marketing world is playing host to the first blogger festival ever – BLOGSTOCK! To everyone in the digital marketing world, blogger events are as common as a cup of tea. We even run our own blogger events like ionFashion, but this one comes with a great twist; imagine networking in the most relaxed atmosphere, around a fire with music in the background [...]

What Bloggers Want: Interview with ReeRee Rockette

What Bloggers Want: Interview with ReeRee Rockette

With the British fashion industry now worth over £20bn a year, and following the glowing success of our ionFashion conference earlier in the month, we’ve taken the opportunity to interview ten of the best fashion bloggers in the business to see what makes them tick.   Throughout the next few weeks we shall be publishing their Q&A responses in a series of posts that will lift the lid on what [...]

Content and Online PR Manager – Vacancy

Content and Online PR Manager – Vacancy

Blueclaw is an award-winning online marketing company based in the centre of Leeds. Established in 2005, we are a fast-growing Search Marketing Agency offering SEO, PPC and Social Media Marketing services. Blueclaw also runs the highly respected ionSearch events. We are looking for a Content and Online PR Manager who can lead a team and take ownership of the Content and Online PR offering within the business. We want an ambitious [...]

How Big Brands Deal With Google Penalties: Part Four With Simon Cohen of Reem Clothing

How Big Brands Deal With Google Penalties: Part Four With Simon Cohen of Reem Clothing

Some time ago, we published a blog where seven SEO experts shared their experience in dealing with Google penalties. To coincide with this, we have interviewed four leading brands on how they deal with such penalties themselves. This is part four of four, where we interviewed Simon Cohen of Reem Clothing. How did you first find out that your brand had been hit by a Google penalty? The first indication [...]

How Big Brands Deal With Google Penalties: Part Three With Alex Clarke of UK Credit

How Big Brands Deal With Google Penalties: Part Three With Alex Clarke of UK Credit

A couple of months ago, we published a blog where seven SEO experts shared their experience and advice on removing Google penalties. To coincide with this, we have asked four leading brands how they deal with such penalties themselves. This is part three of four, where we interviewed Alex Clarke of UK Credit. How did you first find out that your brand had been hit by a Google penalty? Like [...]

How Big Brands Deal With Google Penalties: Part Two With Mark Cronin of Tui Travel

How Big Brands Deal With Google Penalties: Part Two With Mark Cronin of Tui Travel

Last month we published a blog where seven SEO experts shared their experience and advice on removing Google penalties. To coincide with this, we have asked four leading brands how they deal with such penalties themselves. This is part one of four, where we interviewed Mark of TUI Travel. How did you first find out that your brand had been hit by a Google penalty? Myself and a colleague were [...]

Our Google Manual Action Penalty Notification Disappeared From Webmaster Tools – Did It Expire?

Our Google Manual Action Penalty Notification Disappeared From Webmaster Tools – Did It Expire?

Recently I was working with a UK based online business to resolve a manual web spam action taken against its website. The website in question had a partial match notification (this can be checked in Google Webmaster Tools => Search Traffic => Manual Actions). This is of course a familiar one that many of you would have already seen, where the message reads: Google has detected a pattern of unnatural [...]

Fashion brands: Do’s and don’ts when outreaching – fashion bloggers give their advice

Fashion brands: Do’s and don’ts when outreaching – fashion bloggers give their advice

It is no secret that working with bloggers can help boost brands and aid their online exposure – this it is no different when it comes to fashion. There are lot of really influential fashion bloggers out there that have built huge communities, and collaborations offer some real opportunities for exposure. There are a few guidelines that fashion brands should bear in mind when outreaching to fashion bloggers however. And although [...]

How Big Brands Deal With Google Penalties: Part One With Andreas Nicolaides of MoneySuperMarket

How Big Brands Deal With Google Penalties: Part One With Andreas Nicolaides of MoneySuperMarket

Last month we published a blog where seven SEO experts shared their experience on removing Google penalties. To coincide with this, we have asked four leading brands about how they deal with such penalties themselves. This is part one of four, where we interviewed Andreas Nicolaides of MoneySuperMarket. How did you first find out that your brand had been hit by a Google penalty? We received notification of the partial [...]