How to get the most from your Facebook Page

How to get the most from your Facebook Page

In an attempt to clean house, Facebook has vowed to “aggressively get rid of fake likes” and has claimed to have won more than £1.3bn in legal judgements against scam artists who have sold fake likes to public figures and businesses. In a recent blog, the world’s biggest social site said that: “Fake like peddlers tempt Page admins with offers to ‘buy 10,000 likes!’ or other similar schemes. To deliver [...]

Top five albums to inspire content creators

Top five albums to inspire content creators

As every copywriter, content producer or editor will know, getting into the right head space for a large project is critical for getting the job done well. Here at Blueclaw, it is no secret that we work in a vibrant office, one that is often filled with laughter, music and the incessant clicking of mice and keyboards. This however, sometimes makes it quite difficult for getting into “the zone” when creating [...]

Introducing the Blueclaw Google Algorithm Update Timeline

Introducing the Blueclaw Google Algorithm Update Timeline

Working in digital marketing, you come to expect Google updates in the same way that someone living in tornado alley expects things to get a bit breezy every once in a while. Some updates roll by without doing much beyond stirring up some dust, but other times they hit hard and fast, and if you do fall foul of an update it can be a struggle to sit back, evaluate [...]

Introducing the Blueclaw MarketScout Competitor Analysis Tool!

Introducing the Blueclaw MarketScout Competitor Analysis Tool!

In an industry full of tools, metrics and ‘mysteries’, it’s important to be able to sift the wheat from the chaff and identify the information you really need and to present it in a clear and concise way – which is where the Blueclaw MarketScout Competitor Analysis Tool comes in. The tool brings together data from industry-standard tools Majestic.com, Semrush.com and Buzzsumo.com to produce a very clear and comprehensive market [...]

Blueclaw grabs the cover of GPWA Times Issue 30

Blueclaw grabs the cover of GPWA Times Issue 30

The ‘leak’ of the latest version of Google’s Search Quality Rating Guidelines always rouse interest in the search marketing community. Version 5.0  made an appearance earlier in the summer. Designed to assist Google’s army of search quality raters , who are hired to manually rate the quality of search results. The guide gives a clear set of criteria by which they should assess sites that rank within particular search verticals. [...]

Blueclaw shortlisted in the UK Search Awards 2014

Blueclaw shortlisted in the UK Search Awards 2014

We’re delighted to have been shortlisted in two categories a this year’s UK Search Awards. Our work with Sky Bet on the Transfer Trends project features in both the ‘Best Use of Search – Gaming’ and the ‘Best Use of Content Marketing’ shortlists. Please wish us luck for the ceremony, which takes place on November 6th. The full shortlist for the UK Search Awards 2014 can be viewed here. You [...]

Blueclaw’s Sean O’Connor featured in iGaming Business

Blueclaw’s Sean O’Connor featured in iGaming Business

The mobile betting industry has seen a huge rise in the last few years, none more so than this summer’s football extravaganza in Brazil. App downloads soared, new marketing tactics were implemented, and England were rubbish. Again. Sean O’Connor, an SEO consultant here at Blueclaw, specialises in the industry he loves. He’s had over three years’ experience dealing with some of the biggest brands in iGaming, and when it comes [...]

5 ways marketers should use Facebook Moments (if released)

5 ways marketers should use Facebook Moments (if released)

Rumours are currently circulating that Facebook is about to launch a new standalone app that allows users to select a subset of important friends to send posts to. Could Facebook Moments be the addition that social marketers have been waiting for? Here are the top five ways marketers might use Moments to work in their favour: 1.  Organise fans into groups of interest Similar to the way that Google+ allows [...]

Google finally stops pushing Google+ onto new Gmail users

Google finally stops pushing Google+ onto new Gmail users

In a move that has been sought for some time, Google has now removed the requirement for new Gmail users to sign up to a Google+ account, which was an unpopular policy introduced in January 2012. Although the requirement was subtly revoked, insiders told Techcrunch that a large reorganisation of the network was currently underway, which involved a re-classification of Google+ as a ‘platform’ rather than a ‘product’. The move [...]

Sailor Jerry Pouring Its Efforts Into Organic Content

Sailor Jerry Pouring Its Efforts Into Organic Content

If there’s one thing we know about Sailor Jerry, it’s that they like to do things a little differently. So when we heard that William Grant & Sons – the owners of the Navy rum manufacturer – were going to bet on organic content to push the brand, we got a little bit excited. You see, Sailor Jerry has a very cool story behind it. A story that has seen [...]