Online PR Executive – Job Vacancy

Blueclaw is an award-winning online marketing company based in the centre of Leeds. Established in 2005, we are a fast-growing Search Marketing Agency offering SEO, PPC, Social Media Marketing and Ecommerce development. Blueclaw also runs the highly respected ionSearch events. We are expanding fast and are looking for a Digital PR Executive to tackle exciting client work and also improve their knowledge and skills within the industry. The Blueclaw team can [...]

Preparing and dealing with Social Media negativity and activism

Preparing and dealing with Social Media negativity and activism

  This week our Head of Content Strategy, Joel Turner, was  invited to speak at the Social Media in the Utilities Sector conference hosted by SMi. His presentation looked at Social Media activism and how it is impacting the sector. You can find it in full below. And if you want to discuss the topics covered please get in touch.    

Office Administrator – Job Vacancy

Established in 2005, Blueclaw  is a fast-growing Search Marketing Agency. We hold three prestigious DADI Awards for SEO, Ecommerce and PPC respectively. Blueclaw also runs the highly respected ionSearch conference. Blueclaw works with an array of established clients (in Retail, Gaming, Automotive, Travel and Finance) and delivers exceptional, award-winning results. Being second best is not an option at Blueclaw! Overall Purpose:     To provide general administrative duties for the [...]

An Introduction to Multilingual Search Marketing

An Introduction to Multilingual Search Marketing

So, your UK site is absolutely hammering along: you’ve got traffic, your site is ranking well – you’ve even made an effort to make your blog a success. Now it’s time for world domination. Or is it? You might have your market research in place telling you that your products/services are going to be big in e.g. Germany, but have you thought about what’s really needed to realise this online? [...]

ionSearch Travel videos now available

Following on the huge success of ionSearch over the last couple of years, Blueclaw and Linkdex teamed up and hosted an ionSearch Travel conference on 5 December 2014. The event took place in London’s Dominion Theatre and welcomed a number of speakers discussing trends in online travel marketing in 2014. Speakers at the ionSearch Travel conference were: Martin MacDonald  is the Inbound Marketing Director  at Expedia . His talk focused [...]

28 Tweetable SEO Tips

28 Tweetable SEO Tips

With February over, we thought we’d gather together all of our daily tips in case you missed any! We tweeted the following tips throughout February using the hashtag #DailySEOAdvice; Thinking about the How, When, Where, Why, Who allows a copywriter to write Hummingbird-friendly content Tweet this Evergreen content that answers questions is always going to be useful and will continuously perform well over a long period Tweet this  Find a void [...]

Top 10 Web Design Trends for 2014

Top 10 Web Design Trends for 2014

Being immersed in the internet on a daily basis we see platforms evolve at an extremely fast pace. Today, more than ever, the user is also a producer of content. In the past, this user generated content was just some simple designs and cat videos, but today we see 16 year olds redefining technology and innovating with new modules, frameworks and approaches that are then shared freely with the world, [...]

Is this the stupidest TV Ad…EVER?

Is this the stupidest TV Ad…EVER?

Cats. Biscuits. What do they have in common? Absolutely nothing. You don’t even feed cats biscuits. So why then, have McVities gone and created an ad which is all about cats? Kittens, to be precise. It’s clear to me, as a content marketer, the thought process that McVities has evidently had. We all know how popular cat photos and memes are – you likely can’t scroll through your Facebook newsfeed [...]

How Effective is Social Media for your SEO Strategy?

How Effective is Social Media for your SEO Strategy?

Back in the day, link building was the primary element for SEO. However, with today’s rapidly evolving digital world, link building as the only SEO tactic just doesn’t seem enough to adequately bolster your campaign. Google has been getting smarter and smarter at filtering high-quality content that consumers are interested in. Undeniably, 2013 was a year with significant changes, teaching us a lot about content marketing and other creative strategies. [...]

Why Do People Share? The Science & Psychology Behind Viral Content

Why Do People Share? The Science & Psychology Behind Viral Content

Human beings are complex. We are unique, impulsive creatures with a deep desire to be liked and accepted. We all want to be loved and we all want to present the best version of ourselves. And what better way to portray that idyllic image of ourselves than through social media? Social media enables us to show other people what we’re really about. It allows us to let other people know [...]