A market sector SERP report: Will Christmas come early for online jewellery retailers?

A market sector SERP report: Will Christmas come early for online jewellery retailers?

In the run-up to every Christmas, the world of e-commerce readily expects huge boosts in search traffic. However, the festive season is not only about Christmas sales; the New Year also presents an ideal opportunity to optimise traffic flow and drive revenue. This is particularly notable for sectors that offer products that would naturally fall into the ‘gifts’ category; such as toys, video games, fragrance and jewellery. Seasonality plays a [...]

Blueclaw shortlisted in The Northern Digital Awards 2015

Blueclaw shortlisted in The Northern Digital Awards 2015

We’re delighted to have been shortlisted for three categories in the 2015 Northern Digital Awards. Our Blueclaw MarketScout Competitor Analysis Tool, which brings together data from industry-standard tools Majestic.com, Semrush.com and Buzzsumo.com, is featured in the shortlisting for ‘Best Digital Tool or Software’. Our ‘SEO migration mastery with Mobile Phones Direct’ campaign has been shortlisted for ‘Best SEO Campaign’, and our work with Sky Bet on the Transfer Trends project [...]

Will 2014 be a very mobile Christmas for PPC consultants?

Will 2014 be a very mobile Christmas for PPC consultants?

“T’was the night before Christmas, when all through the house, not a creature was stirring, not even a mouse.” - Clement Clarke Moore This traditional poem evokes memories of warm fireplaces, stockings hanging from the mantelpiece, a decorated tree and gifts piled high. Fast forward to 2014, and in a world of ‘Black Fridays’ and ‘Cyber Mondays’ the only mouse likely to stir is that of a computer mouse. And these [...]

Will mobile betting wipe out brick and mortar establishments?

Will mobile betting wipe out brick and mortar establishments?

Traditionally, most sports betting takes place in brick and mortar establishments, but with online betting now responsible for 30% of operator revenue, the trend indicates that mobile betting is the future of the industry. Juniper Research reports that wagers on mobile devices will reach $100bn by 2017. Underpinning these statistics is the fact that smartphone penetration is growing fastest among the socio-economic groups who make up store visitors. In the [...]

Can Waterstones withstand the might of Amazon? Take a look at the market share report by MarketScout

Can Waterstones withstand the might of Amazon? Take a look at the market share report by MarketScout

Today, Waterstones is the biggest bookstore chain in the United Kingdom. Established in 1982 by Tim Waterstone, the company owns over 300 stores in and around Europe and is a regular and somewhat comforting sight on the British High Street. Although many bookshops and chains were killed off during the recession, Waterstones was one of a lucky few that managed to walk away unscathed. The recession has not been the [...]

Evolution of web design: infographic

Evolution of web design: infographic

As we all know, the world of technology advances at an astounding speed, with web design being one of the leaders. Constantly changing, always evolving and forever pushing at the boundaries of our imagination, we thought it would be a great idea to highlight just how far the internet and web design has come in such a short space of time:     Click on the image to download pdf [...]

E-cigarette digital market share report by MarketScout

E-cigarette digital market share report by MarketScout

The e-cigarette market sector has quickly grown from nothing, into one of the hardest SERPs to crack from an SEO perspective. The European market opened up in 2005 when Greg Carson launched the first UK e-cigarette company, “Electro Fag.” Although it didn’t have the most charming name, it led to an explosion of online retailers jumping on the bandwagon. Since the launch of the UK market, there are now over [...]

BuzzSumo launches backlinks feature

BuzzSumo launches backlinks feature

Popular content marketing platform BuzzSumo has this week launched a new backlink feature that allows users to see which sites are linking to content. Whereas before, users were only able to see the most shared content for topics or domains (plus who shared them), the new feature allows people to see exactly which websites are linking to a particular domain or page. BuzzSumo’s director, James Blackwell, said that: “Backlinks are [...]

Beginners guide to search tools and hacks

Beginners guide to search tools and hacks

In the short year that I’ve been involved in digital marketing, one of the most infuriating yet rewarding aspects of the job is link building. The ability to find perfect opportunities amongst the various niches, blogs, journals and articles would be near on impossible were it not for the tools and hacks (techniques) that I’ve been introduced to. So here we have it, my favourite search tools and hacks to [...]

MarketScout’s Christmas competition report into the toy sector

MarketScout’s Christmas competition report into the toy sector

Starting next week, Blueclaw will be running a market comparison on different online sectors to see who is making the most of their digital marketing –this week however, we’re doing a Christmas special, after all, it is November. This blog will show you who has the best attributes in the toy sector, covering multiple metrics, including market coverage, site authority and social shares. Being that Christmas is indeed just around [...]