Can Waterstones withstand the might of Amazon? Take a look at the market share report by MarketScout

Can Waterstones withstand the might of Amazon? Take a look at the market share report by MarketScout

Today, Waterstones is the biggest bookstore chain in the United Kingdom. Established in 1982 by Tim Waterstone, the company owns over 4,000 stores in and around Europe and is a regular and somewhat comforting sight on the British High Street. Although many bookshops and chains were killed off during the recession, Waterstones was one of a lucky few that managed to walk away unscathed. The recession has not been the [...]

Evolution of web design: infographic

Evolution of web design: infographic

As we all know, the world of technology advances at an astounding speed, with web design being one of the leaders. Constantly changing, always evolving and forever pushing at the boundaries of our imagination, we thought it would be a great idea to highlight just how far the internet and web design has come in such a short space of time:     Click on the image to download pdf [...]

E-cigarette digital market share report by MarketScout

E-cigarette digital market share report by MarketScout

The e-cigarette market sector has quickly grown from nothing, into one of the hardest SERPs to crack from an SEO perspective. The European market opened up in 2005 when Greg Carson launched the first UK e-cigarette company, “Electro Fag.” Although it didn’t have the most charming name, it led to an explosion of online retailers jumping on the bandwagon. Since the launch of the UK market, there are now over [...]

BuzzSumo launches backlinks feature

BuzzSumo launches backlinks feature

Popular content marketing platform BuzzSumo has this week launched a new backlink feature that allows users to see which sites are linking to content. Whereas before, users were only able to see the most shared content for topics or domains (plus who shared them), the new feature allows people to see exactly which websites are linking to a particular domain or page. BuzzSumo’s director, James Blackwell, said that: “Backlinks are [...]

Beginners guide to search tools and hacks

Beginners guide to search tools and hacks

In the short year that I’ve been involved in digital marketing, one of the most infuriating yet rewarding aspects of the job is link building. The ability to find perfect opportunities amongst the various niches, blogs, journals and articles would be near on impossible were it not for the tools and hacks (techniques) that I’ve been introduced to. So here we have it, my favourite search tools and hacks to [...]

MarketScout’s Christmas competition report into the toy sector

MarketScout’s Christmas competition report into the toy sector

Starting next week, Blueclaw will be running a market comparison on different online sectors to see who is making the most of their digital marketing –this week however, we’re doing a Christmas special, after all, it is November. This blog will show you who has the best attributes in the toy sector, covering multiple metrics, including market coverage, site authority and social shares. Being that Christmas is indeed just around [...]

URL Parameter Handling in Google Webmaster Tools

URL Parameter Handling in Google Webmaster Tools

I find myself spending more and more time digging around in Google Webmaster Tools lately. When I started in SEO I thought that Analytics would be where the action was – that’s where all the exciting traffic and revenue stuff is, after all. But since moving into a more technical role here at Blueclaw it’s hard to deny that Webmaster Tools has a wealth of useful data and, for my [...]

PLS RT: Seven don’ts in social media

PLS RT: Seven don’ts in social media

We all know the value of social media in the world of today – and we’re not talking about keeping up-to-date on the wonderful lives of One Direction. Although of course, they know more than anyone how important marketing a brand can be across the likes of Facebook and Twitter. And that’s exactly what we are talking about. Social media has become more important than ever in the last few [...]

Google Pirate Update rolls out

Google Pirate Update rolls out

On October 17 Google published a blog highlighting its continuing progress in combating internet piracy. By October 23, it was reported that the company had already pushed out an update to its Google Pirate Update. Torrentfreak reported on Friday that, “Google’s previously announced anti-piracy measures have now kicked in and as a result popular ‘pirate’ sites are noticing a massive drop in search traffic.” Google has long been criticised by [...]

Google Penguin 3.0 Algorithm Updates, John Mueller & Penguin 3.0 Search Trends

Google Penguin 3.0 Algorithm Updates, John Mueller & Penguin 3.0 Search Trends

2014 has seen the introduction of 10 official Google updates, with the first coming in February. 2014′s Google Update Announcements Comprise of: Google Penguin 3.0 (Oct 2014) Google Panda 4.1 Update (Aug 2014) Google Authorship Removed Update (Aug 2014) Google HTTPS/SSL Update (Aug 2014) Google Pigeon Update (July 2014) Google Authorship Photo Drop Update (June 2014) Google Payday loan (3) Update (June 2014) Google Panda 4.0 Update (May 2014) Google [...]