DADI UPDATE – BLUECLAW WINS TWO AWARDS
Blueclaw have won two prestigious DADI trophies at the award ceremony that took place at the Royal Armouries in Leeds on Friday 13 November.
The Blueclaw team took home the awards for “Best Use of Organic Search (SEO)” and “Best Use of Paid Search (SEM)”, both awarded for the staggering search engine marketing success they achieved with one of Europe’s largest online golf retailers, www.direct-golf.co.uk.
The DADIs (the abbreviation for The Drum Awards for the Digital Industries) are the ultimate award for the digital industries who reside outside of London, with extremely tough entry criteria and a highly competitive selection process. However, Blueclaw Media were one of the few digital marketing agencies from across the UK that made the grade. For Direct Golf UK, the highly impressive search engine optimisation campaign created and orchestrated by Blueclaw Media increased non-paid search traffic to their website by over 24% compared to the same period last year. Crucially, this extra traffic provided an increase in sales transactions from this traffic source of over 40%.
Within six months, Blueclaw media cemented top three Google rankings for extremely popular phrases including ‘Golf shoes’, ‘Golf Bags‘ and ‘Golf Clubs’. Plus, traffic increased significantly on other competitive search terms, including “golf balls for sale’ which increased by 685%.
Blueclaw also increased conversion rates for pay per click advertising, (every time a visitor clicks on from a search engine and proceeds through to a sale or information request) by 186%, while reducing the cost per conversion for Direct Golf UK by 76.5%; dramatically improving the value for money of their advertising spend.
“Friday 13 certainly wasn’t unlucky for us!” commented a delighted Fergus Clawson, the Managing Director of www.blueclaw.co.uk. “There are many digital marketing agencies across the UK and the industry is extremely competitive, so to win a DADI award is a fantastic achievement. We aim to make a real difference to the bottom lines of our clients, so we don’t just work in rankings, site visitors and hits. Our campaigns, including the work for Direct Golf UK, are successful because they produce more customers, increase sales and, hopefully, make our clients more profitable – and this is what sets us apart from the rest.”