This years competition was extremely stiff with the UK Search Awards stating that ‘the number and standard of entries has been extremely high’. Blueclaw’s entry was picked by a judging panel comprised of industry thought leaders and representatives from organisations including Google, Microsoft and State of Search.

“It’s great news to be shortlisted for the award - it’s well respected in the industry and it’s always nice to be recognised. We’re particularly pleased to be shortlisted in this category as we’re always keen to demonstrate to clients the mutual value Search and Social provide in campaigns. Blueclaw have been pushing an integrated approach to Search, Social and Content for a long time, we’ve reorganised our department, developed our processes and created robust strategies for our clients that ensure all three areas are working together closely to deliver maximum benefit.

“SEO isn’t just about building links and optimising your site structure. We offer a much fuller offering that includes Social Media, Content and PR – all of which traditionally operate in silos. Our John Greed Jewellery campaign was a great example of how you can use Social Media in a simple and cost effective way to improve search rankings.”