Increasing the company's growth targets.

Services Required

%
SEO
%
Content Marketing
100%
Per per Click
%
Social Media
%
Web
Dev

Client Summary

Tyres On The Drive came to Blueclaw in May 2013 as a dynamic start-up within the mobile tyre fitting space.

Backed by a fresh injection of venture capital, they were looking for an ambitious and performance-driven agency to match their growth targets and take on household names like Kwik Fit, Tesco and Tyre Shopper in an extremely competitive and expanding market.

Headline Stats:

  • 38% increase in booked fittings within 3 month period
  • 67% increase in Conversion Rate in 4 month – 1.37% to 2.30%
  • Booked Fittings peak month saw 99.6% increase still maintaining a Cost Per Conversion 8% lower than starting benchmark
  • Booked Fittings – peak month saw 282% increase from starting benchmark
  • Cost per Conversion lowered by 34% in peak month and average of 26% over 10 months
  • Conversion Rate increased by 87% from 0.97% to 1.82%

Project Brief

Blueclaw’s team of PPC experts started off by undertaking a full Efficiency Audit of the PPC campaigns, breaking the analysis down into six core areas and scoring the campaign accordingly to each category: Ad Extensions and Site Links, Bid Efficiency, Ad Copy and Multivariate testing,

Account Settings and Targeting, Keywords and Account Structure and Budget.

This enabled the PPC Team to prioritise an optimisation schedule designed to improve the efficiency of the campaign and meet aggressive growth targets.

Strategy Implementation

tyres-imageright

Blueclaw’s team of PPC experts started off by undertaking a full Efficiency Audit of the PPC campaigns, breaking the analysis down into six core areas and scoring the campaign accordingly to each category: Ad Extensions and Site Links, Bid Efficiency, Ad Copy and Multivariate testing, Account Settings and Targeting, Keywords and Account Structure and Budget.

This enabled the PPC Team to prioritise an optimisation schedule designed to improve the efficiency of the campaign and meet aggressive growth targets.

Work undertaken on the account included:

  • Keyword Expansion
  • Ad Copy Testing and Seasonal Variations
  • Ad Extensions and Site Links

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