5 Things To Consider Before Creating Content

We all know the saying these days that “content is king”, but what is the point of creating content that no one is going to read? There is continuous content and data creation taking place across the world, so it is crucial to make sure that your piece of content stands out among the rest and doesn’t just fall flat, never to be seen again. Headline The most important part [...]

Royal Baby Generates Nearly 600,000 Tweets

Excitement hit fever pitch when this morning it was announced that Kate Middleton had gone into hospital and it was officially announced she was in the early stages of labour. The hordes of people who had been camping outside the hospital finally felt relief that the time had nearly come, and patients of the hospital struggled to get to the main entrance through the crowds of television crews and well-wishers. [...]

Social TV On Trial – How Far Should It Go?

Social TV On Trial – How Far Should It Go?

Last night one of the most controversial documentaries ever broadcast, was shown on Channel 4. “The Murder Trial” documented the retrial of a man called Nat Fraser, who was accused of murdering his wife 14 years ago, and was sent down for murder in the original case. After a long appeal, he had been granted a retrial under Scottish law, and the decision was made to have remote cameras in [...]

Celebrity Social Media Fails

Very rarely does a day go by without a celebrity scandal hitting the headlines. Someone is always doing or saying something that makes us really wonder what was going through their head at the time. This situation is ever amplified with the addition of social media; especially due to the fact that many of these celebrity faux pas take place using Twitter, Facebook or other popular social networks. Kanye West [...]

The Worst Social Media Disasters For Food Brands

The Worst Social Media Disasters For Food Brands

Using Social Media in regards to the food industry is very common these days as people are often tweeting snaps of their dinner or booking tables at restaurants using Facebook. With a fast and easy way to connect with customers, food brands should be embracing social media as much as they can; using it for great customer service, positive brand reputation and community growth. There are however, some large food [...]

Social Media Crime and Punishment

Social Media Crime and Punishment

What counts as a crime on social media? Some people are probably not even aware that you can commit a crime simply using social networks such as Facebook and Twitter. In 2008, only 556 reports were made to police about crimes related to Facebook and Twitter*. This figure has grown by a massive 780% in the last 4 years with 4,908 reports made regarding both social platforms. As a consequence [...]

Twitter to Launch Music Site

Twitter to Launch Music Site

Social networking site Twitter is rumoured to be launching a new music site, following the purchase of WeAreHunted.com. The music discovery site has confirmed that they are shutting down and that Twitter has bought them out. They added: “there’s no question that Twitter and music go well together.” The microblogging site actually acquired We Are Hunted last year, meaning that the new site has been in the works for a [...]

Social Media and the Music Industry – Friend or Foe?

Social Media and the Music Industry - Friend or Foe?

Social Media platforms such as YouTube have ensured that breaking into the music industry in this era is a completely different kettle of fish compared to even just one decade ago. Artists no longer take the old school route of trying to land a record deal, but turn to platforms such as YouTube and MySpace in the hope of being headhunted by a big industry name. Since its launch in [...]

Top Tips And Tricks For Using Twitter

Today celebrates Twitter’s 7th Birthday – Happy Birthday Twitter!! With over 170 million users tweeting every day and being twitter savvy a must these days, we thought we would bring you some of the best tips and tricks to increase Twitter’s usability and ensure you are ahead of the game in the fast moving industry of Social Media. Keyboard shortcuts:  

Breaking News – Is Social Media Taking Over?

Breaking News – Is Social Media Taking Over?

  Social Media is becoming increasingly popular for people to discover the news, as the current generation become more disengaged with traditional news outlets. There are some huge stories that broke on Twitter before hitting the headlines, including the deaths of Whitney Houston and Osama Bin Laden as well as the announcement of the Royal Wedding. Twitter is now the place for journalists to update the public on current news [...]