On Monday the Rugby Football League - the officiating body for Rugby League in the UK - announced that they would be conducting the first ever Challenge Cup draw live on Twitter. The Challenge Cup draw usually takes place over radio, but this year the RFL have decided to take advantage of their 9,000 Twitter followers and host the draw exclusively on Twitter. The RFL stated that, “All 18 ties [...]
Although many are now wary at the thought of using Wikipedia as a credible source of information, with many journalists having been caught out by its inaccuracy in the past, today more writers are beginning to turn to entertainment site Reddit as a primary source of information. Though the idea is nothing new, with many journalists having realised the power of social media many years ago, more front page [...]
International SEO campaigns are increasingly important for companies looking to tailor their online approach to particular territories. Any international business or brand with a multilingual website should give some consideration to an international SEO strategy. International SEO campaigns are very complex and tricky and involve a range of challenges which need to be overcome. But if some essential aspects are kept in mind, the groundwork for a fruitful campaign is [...]
The world of SEO has been awash with rumours and theories as to what has gone on with Interflora and their Google rankings. Well we came across some images that seem to expose how they bounced back so quickly in the Google SERPs.
Twitter has fast become the norm for politicians to campaign, communicate with constituents and build a media presence on a budget. There are 418 of a possible 650 MPs currently using Twitter in the UK - that’s 64% of the House of Commons tweeting away. The benefits of Twitter are obvious - it’s a quick, cheap and easy way of developing relationships, as well as communicating with large masses of people in just 140 [...]
Social Media is becoming increasingly popular for people to discover the news, as the current generation become more disengaged with traditional news outlets. There are some huge stories that broke on Twitter before hitting the headlines, including the deaths of Whitney Houston and Osama Bin Laden as well as the announcement of the Royal Wedding. Twitter is now the place for journalists to update the public on current news [...]
It is more important than ever before to understand what link building is, what techniques work and the long term impact it can have on your brand. Since the beginning of the World Wide Web, websites linked to others for a variety of reasons, however many brands have used forceful link-building tactics in recent years to help them dominate their market for the short-term gain. At Blueclaw, we are proud [...]
Blueclaw attended one of the biggest gaming conferences of the year last week. ICE took place at London’s ExCel centre, and as well as exhibiting our Head of Business Development, John Ward, also gave a presentation on some of the key considerations for SEO strategy in 2013. Taking in some of the key algorithmic changes over the past two years and their impact on the iGaming niche, he also outlined [...]
There are a staggering 1,551 football clubs on Twitter, amassing an impressive total of 45 million followers according to a recent Football Social Media report. Undoubtedly, football is the largest sport on the planet, but it now seems to be becoming one of the most popular topics on Twitter. As such, it’s no surprise to see football clubs have radically sought to improve their Social Media offering in the past [...]
As the internet continues to grow, more businesses around the world are finding themselves online, even in countries where the majority of the population is not. In fact, according to Internet World Stats, no less than 44.8 per cent of the total internet users are from Asia, with 21.5 per cent coming from Europe and 10.4 per cent from Latin America and the Caribbean. How much of the world actually [...]
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