We don’t really like to brag about the success we have within the serps for our clients but this one is worth mentioning. I have monitored the SEO skills of a number of large brands for a while now and continue to be unimpressed. Of course there are the likes of ASOS who are very strong within the serps however some of the traditional offline brands seem to struggle.

A great example of this is from some of our own SEO work within the Golf industry. Using the search term ‘Nike Golf clubs’ you will see the following listings and positions:

Of course this is a combination of our own strong seo work and the lack of optimisation from Nike but for me the large organisations really miss out on traffic/revenue streams by lack of optimisation on their own website.

It’s fair to assume that these large organisations are happy for the companies to sell their products for them but I can’t help but think it gives a negative connotation to the brand if you aren’t dominating the serps for your own products.

So let’s open some questions on this topic.

Have you any examples of other companies failing in the serps?
Do you agree these large organisations/brands should have better SEO?

Thanks for reading,

Blueclaw Ryan