The mobile betting industry has seen a huge rise in the last few years, none more so than this summer’s football extravaganza in Brazil. App downloads soared, new marketing tactics were implemented, and England were rubbish. Again.

Sean O’Connor, an SEO consultant here at Blueclaw, specialises in the industry he loves. He’s had over three years’ experience dealing with some of the biggest brands in iGaming, and when it comes to sports business knows his onions – albeit despite being a Villa fan.

In a recent piece for leading magazine, iGaming Business, Sean delved deep into the mobile sports betting industry, looking at how marketers are finding new ways to make the most of our handy little devices.

Take a look at the article below: