Social Media Marketing is slowly becoming the forefront of all things iGaming. The operators who create truly engaging social content while still portraying a clear brand personality will continue to reap the benefits through arguably the most effective communication channel.

Videos, images, statistics. Emotion, humour, relevance. Finding and promoting the right mix of these will always present challenges and opportunities for both Gaming operators and affiliates.

David Donaldson, an SEO consultant and iGaming specialist here at Blueclaw, gives an insight in the latest iGaming Business issue into how the 3 market powerhouses – Paddy Power, Betfair and Coral match up against each other in a Social Media Showdown.

Take a look at the article below: