Blueclaw spoke at IGB’s London Affiliate Conference this week.

Operations director Joel Turner’s presentation was entitled ‘What’s moving search results? A snapshot of what is moving major iGaming SERPs’ and took place on Monday February 2nd.

The popular conference is attended by iGaming affiliates and operators. Speaking sessions cover a range of topics, from player acquisition to business management.

Joel’s session provided actionable insight into what is driving some of the most competitive iGaming search results. This session demonstrated, using Blueclaw’s MarketScout tools, how to dig down into Sports Betting, Casino, Binary Options and Poker, to understand what ranking factors are really important in those SERPs. You can view the full presentation below.