Podcast Roundup: The Three Make Or Break Marketing Know-How’s
Content Marketing The ever-changing world of Digital Marketing will continue to open up a sea of opportunities for brands whether that’s through Social Media, Mobile Marketing or Content Marketing avenues.
Below, we take a look at three specialist podcasts that offer their opinion on hot topics that can either ‘make or break’ brands:
Jay Baer spearheads this podcast by stressing the importance of creating an engaging online community, placing this in higher regard than any other online marketing metric when measuring the true influence of a brand on a social platform. Social media marketing, of recent years, has far surpassed the stage of having ‘dead weight’ followers and has since shifted towards having followers that will in fact actively digest and interact with your social content.
As the saying goes… it’s all about quality not quantity.
Jay Baer sums up the social media process in a simple 3 step format:
- Ask them how they’re doing (Connect)
- Ask them for feedback (Engage)
- Offer them something unique and interesting (Action/Content)
At the end of the day, the primary goal for any brand active on social media should be to trigger an emotional connection with their audience. Once this is achieved, traffic, leads and conversions will all naturally fall into place.
Later in the podcast, Baer takes Social Media Marketing a step further and goes on to discuss the power of Influencer Marketing. Influencers - aka niche promoters aka brand advocates – all have the same aim, and that’s to drive audience exposure and actionability on a much larger scale.
With 74% of consumers relying on social media to guide their purchasing decisions (Klout, 2014), it’s no surprise that Influencer Marketing is fast becoming one of the most fundamental social media tactics.
Here’s a fact that might surprise you: More people in the world own a mobile than a toothbrush.
With 80% of Internet users now owning a smartphone, mobile Internet traffic forecast to grow by 400% during 2015 (Smart insights, 2015), and Google rolling out its new mobile-friendly algorithm, it’s clear to see why Mobile is the now and the future.
On this podcast, Greg Hickman breaks down why (especially small-to-medium sized) businesses need to be more realistic with the targets they set themselves in this new and opportunistic mobile world.
It’s easy to get carried away with the savvy brand capabilities mobile devices can bring in terms of search visibility, user experience and dynamic content. The reality of it is that the advancement of mobile will allow you to connect to your audience at any place and at any time – but is it the be-all and end-all saviour? Hickman thinks not as it’s hard to do right.
In this podcast, Hickman suggests that businesses should start from the bottom up. They need to have a clear understanding towards what will ultimately give them the best ROI. To put it simply, businesses need not worry about building an unnecessary fancy innovative ‘mobile’ tool that only 1% of businesses can do just for the sake of it. Instead they should focus on creating something mobile that will give their target market something of value and will also be profitable at the same time.
In this instalment of Social Pros Podcast, Jay Baer questions what brands are failing to do in order to take full advantage of content creation and promotion through social.
The key point raised in this is that in 2015, we’re still witnessing brands failing what’s known as the “Resharing Test” - this is the promotion of content that has the knock-on potential for followers to share the content and then also for their followers to reshare it later down the line, creating new and exciting talking points along the way.
For social content to truly be compelling enough to pass the Resharing Test phase it must tick one (if not more) of these criteria boxes and either be:
- Analytical/Data Driven
- Helpful/Educational
- Entertaining
Tick any of these boxes, tailor it to the right audience, exploit the right channels effectively to get your message across and you’ll be one step closer to achieving to ever-sought after virality… The light at the end of the tunnel.
