There are an awful lot of people out there still getting content wrong.

If the tactics from three or four years ago don’t work today, then there’s a very slim possibility that the tactics from 2006 will be bringing in swathes of traffic to your site.

Considering the fact that we’re soon going to have to accommodate for mobile devices to an ever greater degree, it’s time to gather the dried up relics of the past and throw them out like the dirty dogs that they are.

So what (or who) are the worst offenders?

The companies that forget about visual content

As the world moves further away from blocky, paragraph thickened content, and into the world of visual images (hello Instagram and Snapchat), it’s important to realise that when we create content (specifically in articles like this), that it is appealing to the eye as well as the brain.

Digital marketing is evolving at an ever quickening pace and there are facts to back why we should be using it, with 94 per cent of content visuals gaining more views than textual content.

The marketers that miss out big social sites

According to Chris Delaney, founder of SEMGeeks in the United States:

“The top social media platforms being used by marketers are LinkedIn, Facebook and Twitter. Use for both SlideShare and Google+ has increased, but marketers are still most likely to put their time and dollars into the top three social media channels because of their potential for engaged, targeted audiences.”

And the same goes for platforms like Vine and Pinterest, which are becoming increasingly popular and more respectable to use. Brands like Oreo were doing it right in 2013.

What’s more, visual platforms are perfect for the use of one-to-one interaction and engagement, and brands like Honda know just what to do.

Writers that still stuff every keyword they can into an article

It’s hard to believe that some companies still use-keyword density in their content strategy. It may well have worked on the coalface when everyone still used MySpace, but I assure you, that’s no longer the case today.

The fact is that there’s absolutely no evidence to support the idea that Google even favours a certain density over another – so calculating it is a complete waste of time. Although it is important to use relevant keywords in your copy, stuffing them in like a Christmas turkey isn’t going to do you any good.

Writers that have to write for Google and not the internet

There’s nothing worse than having to write an article that will get thrown up on some near-invisible subdomain of an obscure site that no one will ever want to see.

Although there really is nothing worse than doing that in the first place, writing solely for the eyes of Google, and not a real audience, is a quick way not only to kill the power of your content, but it will quickly burn out the people having to write it.

And there’s nothing worse than a troop of dead-eyed writers ploughing away at words they don’t believe in.