On Thursday 23^rd April, Blueclaw headed over to Shoreditch to host ionEcom; an event which provided valuable insite for ecommerce retailers who attended. Presentations throughout the day looked at content marketing, site architecture, smarter marketing campaigns and categorisation of the web, with key speakers coming from Blueclaw, Google, Majestic, Buzzsumo and iV Platform.

Over the next week we will be releasing footage from the conference itself so if you missed it you can get the chance to watch some insightful talks from some of the most influential people on the web.

Today, you can watch Marketing Director, Dixon Jones from the world’s largest link index database, as Majestic talk about the importance of data grouping and categorisation of the web when looking at the distribution of page authority: