During our ionEcom event in April, Josephine Boyd the Commercial Director at iV Platform discussed how to create compelling andinsightful voucher campaigns which will make an impact to generate tangible results. Her presentation touched on creating calls to action, capturing customer data and using targeted vouchers for a higher ROI.

If you were unable to attend the conference, you can watch Jospehine’s presentation here for more ideas on how to incorporate campaigns into your marketing strategy:

Catch up on the rest of our ionEcom videos here.