With February over, we thought we’d gather together all of our daily tips in case you missed any! We tweeted the following tips throughout February using the hashtag #DailySEOAdvice; Thinking about the How, When, Where, Why, Who allows a copywriter to write Hummingbird-friendly content Tweet this Evergreen content that answers questions is always going to be useful and will continuously perform well over a long period Tweet this Find a void [...]
Cats. Biscuits. What do they have in common? Absolutely nothing. You don’t even feed cats biscuits. So why then, have McVities gone and created an ad which is all about cats? Kittens, to be precise. It’s clear to me, as a content marketer, the thought process that McVities has evidently had. We all know how popular cat photos and memes are – you likely can’t scroll through your Facebook newsfeed [...]
Human beings are complex. We are unique, impulsive creatures with a deep desire to be liked and accepted. We all want to be loved and we all want to present the best version of ourselves. And what better way to portray that idyllic image of ourselves than through social media? Social media enables us to show other people what we’re really about. It allows us to let other people know [...]
Content Marketing was the buzz word in 2013, with SEO Specialists and Social Media Managers throwing the word around like it’s a new phenomenon destined to bring great brand awareness and engagement for any brand. But the truth in the matter is that content marketing has been around for years. It’s only now it’s been given its official name. What’s the point of Content Marketing? The origins of content marketing [...]
Will Google’s Next Algorithm Update Penalise Guest Blogs? In light of Matt Cutt’s latest blog post on ‘The decay and fall of guest blogging for SEO’, there are no doubt thousands of webmasters freaking out right now, along with SEO agencies whose sole strategy relies on paid guest blogs. However, if you truly understand the art of guest blogging, then you don’t need to worry about the next looming [...]
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