It is no secret that working with bloggers can help boost brands and aid their online exposure - this it is no different when it comes to fashion. There are lot of really influential fashion bloggers out there that have built huge communities, and collaborations offer some real opportunities for exposure. There are a few guidelines that fashion brands should bear in mind when outreaching to fashion bloggers however. And although [...]
Following on the huge success of ionSearch over the last couple of years, Blueclaw and Linkdex teamed up and hosted an ionSearch Travel conference on 5 December 2014. The event took place in London’s Dominion Theatre and welcomed a number of speakers discussing trends in online travel marketing in 2014. Speakers at the ionSearch Travel conference were: Martin MacDonald is the Inbound Marketing Director at Expedia . His talk focused [...]
With the travel landscape becoming ever more competitive, brands face increasing challenges when it comes to developing a successful search marketing strategy. Smaller brands particularly struggle to keep up with the major players such as Expedia and EasyJet. So what tactics should smaller brands and travel companies look to adopt in 2014? Take a look at some of the trends we expect to impact the Travel search industry 1. The Increasing Power of Metasearch [...]
I suppose I am right in assuming that all of us have been at this stage at some point – you have sent out no small number of outreach emails but your response rate has been pretty disappointing. If this keeps happening to you, it is quite likely that your outreach emails are not quite as they should be and you should rethink the way you do your email outreach [...]
Identifying link opportunities and doing outreach is one of the most critical parts in SEO campaigns. As SEO is a fast-changing industry, there is the need to adapt your outreach strategies in order to make sure you get the best value out of your link building efforts. Before you can start your outreach, it is important that you have the correct set of tools and techniques to identify relevant blogs, [...]
SAScon is one of the leading Search, Social and Analytics conferences in the UK. The conference has taken place for the 4th time this year and given some useful insights into current news, trends and developments in the digital marketing industry. Besides keynote speeches the conference also featured expert interviews, panel debates and breakout sessions. Located at the Manchester Metropolitan University Business School, the conference welcomed a range of well-known [...]
International SEO campaigns are increasingly important for companies looking to tailor their online approach to particular territories. Any international business or brand with a multilingual website should give some consideration to an international SEO strategy. International SEO campaigns are very complex and tricky and involve a range of challenges which need to be overcome. But if some essential aspects are kept in mind, the groundwork for a fruitful campaign is [...]
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