We all know the term ‘content is king’ and in the digital marketing world it’s bandied around fairly frequently. There are so many ways customers now consume content; through online streaming of videos, traditional media, social media channels, and the huge increase of mobile devices, means that we are now engaging with content 24/7. Some of the best marketing comes from brands that tear down traditional corporate messaging, and create [...]
It seems that major brands using social media have rapidly improved so far during 2013, compared to previous years. Social media demands a new approach to crisis now, brands are seen making light of crisis in the right situations, and this completely turns around the negative sentiment into a viral sensation. Back in 2012 we saw O2 turn around their network outage crisis, when they were faced with difficult [...]
Social media has radically changed the way customers choose to interact with brands, and it is now often their first port of call if they have a customer service gripe. An independent study found that whilst the majority of UK shoppers seek customer service support by email (49%) or phone (43%), younger shoppers are more likely to turn to social channels when these methods fail, with 46% of under 25s [...]
What does a Blueclaw Social Media Manager do? Being a Social Media Manager comes down to relationship building. Customers are now looking to social media as the first port of call to an organisation, so it is imperative that businesses are accessible on these channels. We help our clients build valuable relationships with customers and key influencers in their industry by communicating effectively through social media. Creating connections with bloggers, [...]
Everyone is currently checking into (and showing off) their favourite restaurant on Facebook or Foursquare, snapping their grub on Instagram and tweeting all about it. In 2011, a survey on Online Food and Photo Sharing trends found that one-quarter of those sharing food photos thought themselves an amateur food blogger by publishing a food diary. “People see personal value in just sharing the simple moments in life,” the survey found. [...]
In 2012 this booming social network boasted 80 million users, and last year proved to be a monumental year for the brand when Facebook agreed to purchase it for a cool $1 billion. Instagram is a rising star in the social world, which of course is causing brands to take notice, with social analytics company, Simply Measured reporting that 40% of the Interbrand Top 100 Global brands are using the [...]
Social media has changed the way customers choose to interact with companies, and they have now come to expect their questions to be answered in real-time. According to Gartner, by 2014 any organisation that refuses to communicate with customers via social media, will find themselves facing a wrath of angry customers. Responding to customers on social media is becoming the new minimum level of response expected, similar to the way [...]
Why write a Social Media Policy? It is important to put some thought into how you want your company to approach and use social media. One of the easiest ways to make this clear is to create a social media policy. Without one of these formal plans, a fiery offhand remark from an employee can spiral out of control and create a PR disaster, potentially ruining a company’s reputation. [...]
With the boom of social media in the past few years, we are seeing increasing numbers of companies integrating social media into their marketing strategy. This modern form of marketing doesn’t always work with traditional practices and models, and it is often considered hard to find the real and measurable value behind the fans and followers. Typically bosses are data-driven and they don’t want to hear about fluffy statistics, they’re after hard figures [...]
Join us
Follow us
Our credentials
Recent Comments