Nowadays it’s the norm for corporate companies to interact with their customers via Twitter. The platform has undoubtedly been hugely influential in social and political movements, but that power is all but lost when translated to the consumerist side of things. What’s the problem? Corporate Twitter accounts are treated less as a voice for the industry and more as a customer complaints service. Unfortunately though, many businesses are somewhat [...]
The journalism industry has undergone a rapid evolution. Gone are the days of old typewriters, gin soaked interviews and tobacco-stained papers. The digital platform has nearly wholly consumed the print market, swallowing up its readership and growing to become the global source for information, education and entertainment. This has left today’s journalists facing a difficult decision. Many may choose to point to SEO and online content as the beast that [...]
The web is an open book for online writers of every calibre. However, as the internet has overtaken traditional print journalism in terms of the sheer volume of current content, it has become more difficult to maintain a level of quality. Writers based online are required to consider the different demands of the digital audiences and tailor their content towards them. Although web journalism is a wholly different beast to [...]
The recent scandal that has embroiled the National Security Agency (NSA) has raised serious doubts over the amount of freedom and privacy that online users really have. Far from a scare-mongering piece of sensationalism that brings the Hollywood-tainted spy imagery to mind, the NSA PRISM revelations have serious implications, not just on social media professionals, but for everyone with an online presence. The scandal Hailed by some as a hero [...]
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