Following Channel 4′s Dispatches programme last night about the practice of fake Facebook Likes and Twitter followers, we decided to update our FTSE 100 companies on Twitter list and to see which brands have the highest amount of fake Twitter followers. Using the simple to use fake Twitter follower tool from StatusPeople.com, we looked at the top 10 FTSE 100 companies, and had a look to see which of these [...]
We’re on the look out for a talented and hard-working student or graduate to come join our team as a summer intern. The ideal candidate should be an ambitious, creative and hard-working individual who wants to gain some invaluable experience working at a top digital marketing agency here in Leeds. You don’t necessarily have to come from a digital background to apply, but it is advantageous. You’ll be working at [...]
In January we tested some of the nation’s leading retailers to see how fast they were at responding to customer service issues on Twitter. This time round, we’ve decided to focus on a new sector that regularly receives huge amounts of complaints (online and offline) and is well known for often having poor customer service - the transport industry. For this test we asked 13 of the UKs most well [...]
On Monday the Rugby Football League - the officiating body for Rugby League in the UK - announced that they would be conducting the first ever Challenge Cup draw live on Twitter. The Challenge Cup draw usually takes place over radio, but this year the RFL have decided to take advantage of their 9,000 Twitter followers and host the draw exclusively on Twitter. The RFL stated that, “All 18 ties [...]
Twitter has fast become the norm for politicians to campaign, communicate with constituents and build a media presence on a budget. There are 418 of a possible 650 MPs currently using Twitter in the UK - that’s 64% of the House of Commons tweeting away. The benefits of Twitter are obvious - it’s a quick, cheap and easy way of developing relationships, as well as communicating with large masses of people in just 140 [...]
There are a staggering 1,551 football clubs on Twitter, amassing an impressive total of 45 million followers according to a recent Football Social Media report. Undoubtedly, football is the largest sport on the planet, but it now seems to be becoming one of the most popular topics on Twitter. As such, it’s no surprise to see football clubs have radically sought to improve their Social Media offering in the past [...]
SEO and Social Media have never been more closely tied together than they have been in the last 18 months, but are they in collaboration or competition? What has become very clear has been how the roles of an SEO manager and that of a Social Media manager have started to overlap and agencies now find themselves in a predicament where there may be too many cooks in the kitchen. [...]
Last week Blueclaw delivered a guest lecture about the rise of Social Media in in the football industry at Coventry University. Blueclaw were part of a select group of sports industry experts invited to give individual lectures in their corresponding area of expertise - including Neil Doncaster (CEO of the Scottish Premier League), Paul Thompson (Team GB Ice Hockey coach) and Bert van der Auwera (Marketing Manager RSC Anderlecht). Having [...]
Major brands using Social Media have rapidly improved in 2012 in comparison to past years. The influence and danger of bad Social Media practice has most certainly sunk in and as such brands have been more cautious and strategic in their Social Media activity. Crisis management plans and Social Media policies have become more common and companies are certainly mitigating risk rather than just jumping into Social Media head first and making [...]
With over 18 million people used Social Media as a way to engage with brands between August 2011 and May 2012 – a third of the UK consumer population – Social Media has become a necessity for any major blue chip brand. Twitter in particular has become a powerful channel for marketing, customer service and brand loyalty – with an estimated 32 million active Twitter users in the UK alone. [...]
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