Using a content distribution network (CDN) to serve the images for your Magento site is a great cost effective way to improve your page load times. The benefits are two fold in that the user loads the image files from a super fast content delivery network like Rackspace’s cloud files to give them a faster download time of the image files and by alleviating your web server of this load [...]
If you are running a magento store in the UK then chances are you need to ensure that the VAT calculations on your site are being performed correctly for reporting and invoicing purposes. Out of the box Magento sets up rules for the United States even when you have set your country to the UK. There a number of changes to the configuration that need to be made to ensure [...]
As great as Magento is there are a number of failings it can have from an search engine optimisation point of view and one of the biggest bugbears our SEO consultants have had with it is the number of different URLs a product can be accessed on. If product a is in category 1 and two then by default magento will create links to it on the following URLs. www.mystore.com/category-1/product-a.html [...]
So today I need to change an existing attribute for colour from being a “dropdown” attribute with only a single value being selected for each product, to be a multi select allowing mutliple colours to be selected for this product. Through the magento admin you are not able to change an attribute’s type once it has been created and used as such to do this you need to have a [...]
One of the most valuable sources of data in optimising your ecommerce store is your tracking data and one very informative tool in the Google Analytics suite is the goal funnels. These funnels allow you to see how visitors have progressed through a process to your goal, in ecommerce this is often progressing from adding a product to their cart through the checkout process to completion. Improvements in the conversion [...]
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