Being immersed in the internet on a daily basis we see platforms evolve at an extremely fast pace. Today, more than ever, the user is also a producer of content. In the past, this user generated content was just some simple designs and cat videos, but today we see 16 year olds redefining technology and innovating with new modules, frameworks and approaches that are then shared freely with the world, [...]
With the travel landscape becoming ever more competitive, brands face increasing challenges when it comes to developing a successful search marketing strategy. Smaller brands particularly struggle to keep up with the major players such as Expedia and EasyJet. So what tactics should smaller brands and travel companies look to adopt in 2014? Take a look at some of the trends we expect to impact the Travel search industry 1. The Increasing Power of Metasearch [...]
Aleyda Solis of SEER Interactive delivers today’s ionSearch highlight: “Best Practices to Make the Most of Mobile SEO”. Listen to Aleyda’s list of best practices to ensure that you’re not left behind in this burgeoning market market.
Here at Blueclaw we wanted to add an extra little bit of design flair into this years ionSearch conference. After thinking about this for some time I began to gather ideas about something that possibly had not been done before. Being a creative designer I looked at a way we could make the event more engaging for the people attending. I had a meeting with Anna in our Social Media Team who [...]
Blueclaw will be represented at this years eCommerce Expo in London, delivering a presentation alongside major brands such as Tesco, PayPal, O2 and Dell. Last year’s eCommerce Expo attracted over 6,000 industry professionals and brands and this number is expected to rise, with this year’s exhibiting space completely sold out. Blueclaw will be joining some of digitals elite, to educate the industry about the latest innovations, best practices and developments [...]
We are very pleased to announce that we have recently completed a mobile-optimised ecommerce website for our client Direct Golf (www.direct-golf.co.uk) which you can see by visiting the site on any smartphone including iPhone and Andoid handsets. The growth in mobile commerce or “m-commerce” has been staggering over the last 2-3 years. eBay posted gross merchandise sales of $2 Billion in 2010 via mobile commerce for example and by 2015 [...]
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