It’s that time of year where everyone speculates and lays down their predictions and I thought what better way to start the New Year than adding my views into the mix. 1. Google Local/Places will be massive this year with many SEO’s offering ‘optimisation’ for this niche field. This is due to the full integration of Google Local/Places (I still don’t know what the true name for this is) into [...]
The Blueclaw blog has been unusually quiet these last few weeks, but this was because we have been working on your very own do it yourself SEO Guide, available for free download right here on the Blueclaw website! If you’re just starting out with your first website and want to effectively target search engines for a certain keyword or search query for users to find your business, this is for [...]
As the web becomes more international, you may find yourself optimising for international sites. Whilst the differences in spelling may be an obvious place to start, there are also a whole host of different things to consider - differences in search patterns, cultural differences, user behaviour, which social media sites are popular, colloquialisms and more. The basis of any good SEO company would be to increase the rankings of your [...]
I had a chat a few days ago with a fellow SEO counterpart who let me know a quick trick when using Yahoo! Site Explorer. This method allows you to filter the number of referring domains from the total number of backlinks pointing to a web site.
This is a question I often ask myself. As far as I can see, the answer seems to depend upon two factors – the emergence of real time search and how SEO progresses within the marketing mix. At present it is impossible to see beyond Google when looking into the future. However, the emergence of a viable competitor does not seem as far off as it did a year ago. [...]
These seven steps assume you’ve been given a fully finished site to optimise and you don’t have much time! Follow them and you can’t go far wrong. 1. Decide which pages will focus on which terms This is crucial. Choose no more than a handful of terms per page. I am a believer that landing pages are for SEO as well as PPC (those who disagree can berate me in [...]
The most difficult thing at the start of an SEO project can be to come up with a landing page strategy. The difficulty is to try and avoid an overlap in strategy – the terms you’ve been asked to optimise may be associated with more than one page, and it can be very difficult to completely restructure the site once it’s been built, especially if you’ve been given a long [...]
The new battle to take control of real time search is fascinating - not only because it could form the foundations for a proper assault on Google, but also because it shows that the Bing and Yahoo venture is a merging of two giants that are more out of touch than first thought. They are still trying to replicate Google’s existing formula for success – rather than innovating and looking [...]
Bing has dropped the whole of one my websites over the weekend. The only change I’ve made to it in the last week is to put more copy on a few of the pages (incidentally Google has liked this, with a positive effect on rankings). So why has Bing dropped the whole site out of the top 500 results for all key terms in the past 3 days? Maybe it’s [...]
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