• A Beginner's Guide to Google Analytics Conversion Attribution Models

    Our Head of Search Mike McDougall takes a closer look at the new attribution models available in Google Analytics. He weighs up some of the benefits an problems associated with each model, and provides an introductory guide to implementing them, and what types of business each model is suited to.

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  • Convergent Content: Why and how travel companies should maximise the value of their content to increase online visibility

    In this briefing we look at the evolving role of content in online marketing for travel. The briefing assesses the different operations content can perform in conversion, organic search, social media and brand building activity. The briefing introduces our concept of Convergent Content and describes how its principles should be applied; using real-world campaign examples to illustrate how it can be used.

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