Content Marketing is quite simply the creation of engaging content in order to attract new customers online. For the past five years we’ve been undertaking Content Marketing for our clients through our belief that exciting, engaging and unique content will always help market a brand.
Successful content marketing initiatives encompass all the best aspects of creative online marketing to achieve SEO and cross-channel goals – earning priceless, high-authority backlinks, citations and social shares as well as nurturing positive brand perception, reinforcing key messages around products and driving traffic and conversions.
Online content can take many forms, from video to data-driven web applications, and from graphics to interactive maps, but we ensure that any approach we take is well-researched and evidenced to ensure success.
Our multi-disciplinary team encompasses a wide range of skills: from seasoned front and back-end developers, to creative digital designers, outreach specialists (inc blogger outreach), SEOs and well-connected Online PR practitioners.
Core to our content marketing philosophy is the concept of ‘Convergent Content’. This describes the process by which content aimed at improving organic search performance can perform cross-channel aims: from Social Media to CRM, and PR to Display Advertising.
We have a wealth of experience in understanding the core ingredients that make a successful Content Marketing campaign. Get in touch today with a Blueclaw content consultant.
Scroll down to see examples of our content marketing client work:
Call us on +44 (0)113 234 3300
Audience Analysis
The first step for creating good content has to be first understanding the audience who will be reading it. Our approach is focused on understanding the tastes and behaviours of the target audience so that we can tailor content such as blogs, infographics and hubsites to their needs.
Shareable & Unique Content Creation
Using the data collected in the above stage, our creative design team get to work producing a wide variety of content suitable for the target audience. With a portfolio that includes infographics, data visualisations, hub sites, whitepapers, blog articles, graphics and video, our content creation is among the best in the industry.
Content Outreach
Once the content has been created we make sure that it doesn’t just sit on your website dormant. Our outreach team take this content and canvass influential and authoritative websites, blogs (and bloggers) and Social Media users to help promote the content and earn top tier links.
