Google Display Network & Remarketing -

Effective use of the Google Display Network (GDN) is all about advertising at the right place, and at the right time.

At Blueclaw we adopt the same rigorous testing and refinement process with the GDN as we do for Search Network campaigns, ensuring variables are adjusted to optimise adverts from the earliest stages.

With the right set-up, display advertising drives traffic which is more likely to convert than other forms of advertising. By targeting campaigns according to specific audience variables, display allows brands to maximise the relevance and value of traffic.

Google’s display network can be confusing to the uninitiated and campaigns that are not properly calibrated can easily waste hundreds, if not thousands of pounds. That’s why we have a team of experts who ensure ads are thoroughly tested and refined, taking into account formats, different sites and keywords, and maximising the impact of each and every ad.

When it comes to remarketing tactics, GDN gives companies the opportunity to re-engage with customers who have perhaps dropped out of the check-out process or have simply browsed products before leaving the site. It is a hugely effective way of converting otherwise missed opportunities.

Get in touch with our friendly team to find out more about remarketing and setting up your own Google Display Network campaign.

Future Proofing & Innovation

We keep our ear to the ground and ensure all our campaigns make the most of the latest ad platform developments and changes. This allows us to craft and hone campaigns that don’t stand still and continue to grow.

Increased Campaign Efficiency

Increased campaign efficiency is one of the the key components of reduced CPAs in paid search. We analyse every aspect of our campaigns to ensure there is no wastage.

Increasing Your Brand Exposure

Search campaigns can be invaluable in developing and building brand exposure. Add display and remarketing into the mix and you will soon be front and centre in your customers' minds.

Keyword & Market Research

Fundamental to any successful paid search campaign is an understanding of competitors and keywords. We undertake both detailed competitor and keyword research on an on-going basis to help your campaign remain ahead of the pack.

Expert Consultation & Account management

A dedicated and experienced team, who have a proven track-record across a number of sectors, will develop a strategy for your campaign. Progress against the strategy is communicated via regular contact and reporting. Our team is also always on hand to provide advice and answer questions, sharing the benefits for their expert knowledge and insight.

Robust Projections & Modelling

Understanding historic data and searcher behaviour is key to our projections and campaign modelling. We provide accurate forecasting that helps you make informed decisions about budget allocation and better understand your niche.

Reporting

Regular detailed reports are tailored to your requirements and business needs, providing you with the detail and insight required to make informed decisions about your paid search campaigns and providing an overview of consultancy activity on the campaign.

Google Shopping and Product Listing Ads

We can help you make the most of Google Shopping’s opportunities; from setting up your product feed, to optimisation and custom bidding strategies, ensuring your products are efficiently and effectively displayed in Google’s shop window.

Multilingual PPC

Our experienced team have an extensive knowledge of developing paid search campaigns across multiple territories, with an in-depth knowledge of a host of markets, languages and cultures.

Social Media Advertising

Our team has a great deal of experience in getting the very best out of campaigns, harnessing the additional targeting potential of social media to deliver traffic in a cost effective manner, and build invaluable brand awareness.

PPC Campaign Audit

An essential pit-stop on the road to building a successful PPC campaign, our expert team ensures maximum efficiency taking a truly in-depth look at campaigns, ad groups, account settings, and timings, before presenting findings in an easily actionable report. We don’t just lift the bonnet; we check every nut and bolt.