Google Authorship

Google Authorship provides a way to link content that you have written with your Google Plus account. Once authorship has been set up, Google will begin to associate content that you publish online with your online profile and give you the authority and credit for the content that you have written.

When your content appear in the organic search listings, instead of just appearing as plain text, Google will include not only a link, but also your Google Plus profile picture to allow users to see that you have created the content:

The major benefit of Google Authorship, is that it enables Google to identify genuine content and build up an author’s influence within a specific industry, therefore reducing the importance of spam and churned content. It’s all about connecting content to real people, allowing readers to trust the content they are reading and connect with the author.

Content marketing is now an integral part of any SEO strategy and the key is to make sure people share your content and engage with it. Authorship helps you to achieve SEO benefits with important trust signals bringing new and returning visitors back to your site to read and, most importantly, engage with your content.

Google Authorship is easy to set up and will send you on your way to becoming an industry authority as well as helping to boost your content both socially and in the SERPs.

Talk to us today about how best to implement Google Authorship for your brand.