SEO Keyword Research and Competitor Analysis

Understanding what makes an industry tick is a vital part of any marketing campaign and search marketing is no exception. For a conscientious SEO agency this takes the form of keyword and market research.

Keyword research is performed in the early stages of a campaign and refreshed periodically to ensure that changes and developments in the target industry are kept up with and explored for new commercial opportunities. It guides both onsite and offsite SEO strategy and, crucially, allows us to provide clients or prospective clients with projections on performance and hard evidence to build our KPIs around.

Assembling this data draws on our team’s combined years of experience in working for clients across every industry and niche as well as a suite of highly specialised tools that can provide us with fresh statistics and data down to the level of individual keywords.

We apply the same approach to market research, which we see as our opportunity to understand intimately the nitty gritty of your business and competitors. We’ll perform competitor analysis to understand your position in the market and where your strengths and weaknesses butt up against your rivals in the online space.

Our unique MarketScout tool draws in data from a variety of industry-leading tools and provides an easy to read but detailed report that shows the gap between you and the frontrunners in the market and, best of all, how we can help to close it. We’ll also seek to understand your business goals, unique selling points and what makes your approach stand out – information that is invaluable for us when promoting your business and its values online.

Onsite & Technical SEO

Whether chaos reigns in your internal linking structure, or you’re simply in need of a tune-up, our team will analyse and resolve any on-page and architectural issues that may be hampering your site’s performance or visibility.

Off-site SEO

Understanding a site's link profile, as well as those of competitors, is key to successful organic search rankings. Analysing exactly what types of links can help propel a site forwards is key to success in SEO, and our team is well-versed in researching the link profiles of sites.

SEO Consultancy & Strategy

Launches, migrations, restructures and redesigns are the kind of meaty tasks that our team relishes. Looking to roll out schema, improve page speed or convert more users? We’ve got it covered!

Ecommerce SEO

Don’t struggle alone with canonical issues or duplicate content, we have the know-how to get your enterprise ecom site under control and have even developed our own extensions to harness the power of these revenue-driving platforms.

Keyword & Market Research

We’re driven by meeting targets and fulfilling KPIs for our clients, so understanding a client’s industry (online and off) like the back of our hands is an integral part of what we do.

Mobile SEO

Do you know what percentage of your users are browsing your site using mobile devices or tablets? It’s probably more than you think. Is your site under-optimised for mobile?

Local SEO

As our own browsing and searching habits change, so to do the results that search engines serve to us. The rise of mobile has been perhaps the most radical shift to date, and a major component of this has been the increased prominence of local results in Google and the other foremost search engines.

Penalty Removal

Not to brag or anything but we’re pretty proud of our record when it comes to recovering websites from manual or algorithmic penalties. Whether you’re suffering under the cosh of Penguin or Panda, our system involves a mixture of manual and automatic reviews that has seen penalties lifted to surprisingly tight deadlines.

Schema & Structured Data

Structured data such as Schema.org, Microformats, RDFa and Microdata extend the HTML syntax to allow for machine-readable semantic mark-up to be added to your site content. This gives search engines a chance to not only crawl and index your content but to understand the context and intent of your pages.

Multilingual SEO

The very makeup of our team is international, but we don’t just speak different languages, we also speak sense; we know the markets we work in and know that it’s not always just about Google.