Local SEO & Geographical Search Marketing

As our own browsing and searching habits change, so to do the results that search engines serve to us. The rise of mobile has been perhaps the most radical shift to date, and a major component of this has been the increased prominence of local SEO results in Google and the other foremost search engines.

After the Google Venice update in early 2012, local search became far more integrated into universal search results. This trend has only increased with a further enhancement to Venice in the spring of 2013.

This creates a real opportunity for any company or business that relies on potential customers in their local region – from vets and doctors to florists and tailors – to appear ahead of the standard non-geographical listings in the search engine results page.

So what can we offer if you’re on the lookout for this kind of customer? Our approach to success in the local arena relies on a detailed knowledge of the ranking factors that affect this kind of search query and our expertise in the various facets that constitute a quality SEO campaign:

Local on-page optimisation: Whether you’re looking to optimise a landing page or your entire site for local trade, we’ll check keywords, meta information and on-page elements such as copy to create rich pages with great ranking potential.
Local citation & link-building: Quality external signals from your region and industry are extremely valuable when looking to rank for specific local terms. We’ll ensure that your site builds up a stable, long term profile from the best sources through relationship building and content marketing.
Structured Data: Employing schema.org mark-up is one way that we can increase the prominence of your results on Google, and we anticipate that this semantic approach to content will become more important in the future of search, so why not get on board now?
Google My Business We’ll ensure that your search, Google maps and Google+ listings are optimised and unified to guarantee that users find the most accurate and consistent information about your business when they’re searching for your services.
Stay ahead of the algorithm: We track search engine trends and updates to ensure that we, and our clients, are appraised and ready to react to any changes that might affect the way that local listings are displayed or weighted.

Get in touch today and start your Local SEO campaign with Blueclaw!

Onsite & Technical SEO

Whether chaos reigns in your internal linking structure, or you’re simply in need of a tune-up, our team will analyse and resolve any on-page and architectural issues that may be hampering your site’s performance or visibility.

Off-site SEO

Understanding a site's link profile, as well as those of competitors, is key to successful organic search rankings. Analysing exactly what types of links can help propel a site forwards is key to success in SEO, and our team is well-versed in researching the link profiles of sites.

SEO Consultancy & Strategy

Launches, migrations, restructures and redesigns are the kind of meaty tasks that our team relishes. Looking to roll out schema, improve page speed or convert more users? We’ve got it covered!

Ecommerce SEO

Don’t struggle alone with canonical issues or duplicate content, we have the know-how to get your enterprise ecom site under control and have even developed our own extensions to harness the power of these revenue-driving platforms.

Keyword & Market Research

We’re driven by meeting targets and fulfilling KPIs for our clients, so understanding a client’s industry (online and off) like the back of our hands is an integral part of what we do.

Mobile SEO

Do you know what percentage of your users are browsing your site using mobile devices or tablets? It’s probably more than you think. Is your site under-optimised for mobile?

Local SEO

As our own browsing and searching habits change, so to do the results that search engines serve to us. The rise of mobile has been perhaps the most radical shift to date, and a major component of this has been the increased prominence of local results in Google and the other foremost search engines.

Penalty Removal

Not to brag or anything but we’re pretty proud of our record when it comes to recovering websites from manual or algorithmic penalties. Whether you’re suffering under the cosh of Penguin or Panda, our system involves a mixture of manual and automatic reviews that has seen penalties lifted to surprisingly tight deadlines.

Schema & Structured Data

Structured data such as Schema.org, Microformats, RDFa and Microdata extend the HTML syntax to allow for machine-readable semantic mark-up to be added to your site content. This gives search engines a chance to not only crawl and index your content but to understand the context and intent of your pages.

Multilingual SEO

The very makeup of our team is international, but we don’t just speak different languages, we also speak sense; we know the markets we work in and know that it’s not always just about Google.