Mobile SEO & Site Design

Do you know what percentage of your users are browsing your site using mobile devices or tablets? While it’s no surprise to hear that mobile searches and browsing have exploded in popularity over the past five years, the fact that many sites remain un-optimised or under-optimised for mobile might raise a few eyebrows. In a competitive marketplace, this could well be the difference between making that sale and losing it.

Optimising for mobile SEO is a relatively new field, and regular advancements are being made. That said, there are three main philosophies:

Responsive Site Design

Responsive sites utilise the same code on the same page URLs across both desktop and mobile versions, using CSS to change how the page is rendered across the range of different devices
Responsive sites are easy to maintain, reduce opportunities for duplicate content and as they only present one set of URLs are easy for search engines to decipher and index.
Blueclaw’s design and development team are specialists in creating fully responsive sites as well as converting existing templates to a responsive version.

Dynamic Serving

Responsive sites utilise the same code on the same page URLs across both desktop and mobile versions, using CSS to change how the page is rendered across the range of different devices.
Responsive sites are easy to maintain, reduce opportunities for duplicate content and as they only present one set of URLs are easy for search engines to decipher and index.
Blueclaw’s design and development team are specialists in creating fully responsive sites as well as converting existing templates to a responsive version.

Separate Mobile Site

Unlike dynamic and responsive sites, mobile sites sit on a different set of URLs to the desktop site (for example, http://m.example.com.
Separate mobile sites often require less investment and can be entirely tailored to the needs of mobile users, creating a more suitable user journey.
Blueclaw’s SEO team is highly experienced in dealing with separate mobile sites and understands the importance of avoiding duplicate content, smartphone-specific 404s, alternative and canonical tag issues and mobile sitemap considerations.

Get in touch today and start your Mobile SEO campaign with Blueclaw!

Onsite & Technical SEO

Whether chaos reigns in your internal linking structure, or you’re simply in need of a tune-up, our team will analyse and resolve any on-page and architectural issues that may be hampering your site’s performance or visibility.

Off-site SEO

Understanding a site's link profile, as well as those of competitors, is key to successful organic search rankings. Analysing exactly what types of links can help propel a site forwards is key to success in SEO, and our team is well-versed in researching the link profiles of sites.

SEO Consultancy & Strategy

Launches, migrations, restructures and redesigns are the kind of meaty tasks that our team relishes. Looking to roll out schema, improve page speed or convert more users? We’ve got it covered!

Ecommerce SEO

Don’t struggle alone with canonical issues or duplicate content, we have the know-how to get your enterprise ecom site under control and have even developed our own extensions to harness the power of these revenue-driving platforms.

Keyword & Market Research

We’re driven by meeting targets and fulfilling KPIs for our clients, so understanding a client’s industry (online and off) like the back of our hands is an integral part of what we do.

Mobile SEO

Do you know what percentage of your users are browsing your site using mobile devices or tablets? It’s probably more than you think. Is your site under-optimised for mobile?

Local SEO

As our own browsing and searching habits change, so to do the results that search engines serve to us. The rise of mobile has been perhaps the most radical shift to date, and a major component of this has been the increased prominence of local results in Google and the other foremost search engines.

Penalty Removal

Not to brag or anything but we’re pretty proud of our record when it comes to recovering websites from manual or algorithmic penalties. Whether you’re suffering under the cosh of Penguin or Panda, our system involves a mixture of manual and automatic reviews that has seen penalties lifted to surprisingly tight deadlines.

Schema & Structured Data

Structured data such as Schema.org, Microformats, RDFa and Microdata extend the HTML syntax to allow for machine-readable semantic mark-up to be added to your site content. This gives search engines a chance to not only crawl and index your content but to understand the context and intent of your pages.

Multilingual SEO

The very makeup of our team is international, but we don’t just speak different languages, we also speak sense; we know the markets we work in and know that it’s not always just about Google.