Onsite & Technical SEO

A well designed and optimised site has to be the foundational bedrock when you’re looking to reach the pinnacle of your organic performance. The SEO team at Blueclaw is highly experienced in site architecture and can instil onto any site a system of best practices for on-page content, internal linking and META information. For clients on a monthly retainer the lynchpin and starting point of this is the bespoke technical SEO audit that every client receives in the first month of their SEO contract with us. This detailed document first explains each aspect of the site in question, offers an easy to understand opinion on whether it meets our standards and then provides detail on how best to resolve any problem. We’re also highly sought after for one-off projects such as migrations, re-platforming, content audits (including Panda penalty removal) and anything that requires a keen eye for detail and an in-depth knowledge of sites, servers and CMS.

Crawl

To fully understand the architecture and structure of your site our first port of call is often to crawl the website using software that mimics the way Google, Bing and other leading search engines explore and index your content. We use industry-leading crawlers and supplementary tools to create an accurate map of your site, including all meta information and other crucial details, to give us the insight we need to start analysis and diagnosis of any technical issues.

Analyse

With the data collected from the crawl, a close inspection and consideration of the mark-up and design of the site and comparison to key competitors in your field we begin the analysis process. This step is designed to flag up the strengths and weaknesses of the site, establish the current level of optimisation and set expectations for the kind of improvements we may be able to implement. Our 60+ page bespoke onsite SEO audit document is an invaluable tool in this stage of the process, allowing us to record and explain in detail the level of optimisation currently implemented on the site.

Diagnose

At this stage we’re ready to start diagnosing the issues that are holding your site back from reaching its potential in terms of rankings, traffic and leads or revenue. Again, the onsite SEO audit document is the key here, giving us a platform to record each issue as it is encountered and create a priority-ordered list of issues and the strategies, updates or fixes we intend to implement to resolve these.

Implement

Whether you have an in-house developer (or a full team) or are a sole trader without a technical background, we can feed into the implementation process as much as necessary. If you’d prefer your own development resource to make changes on your site we’re available for guidance and best practice advice (as well as an important second pair of eyes) but the technical expertise in our SEO team and expert input from our own development & design team means we can take the reins either as a part of your monthly retainer fee or as an additional service.

Track

When potentially sweeping changes have been made to a site it’s vitally important that we stay on top of the impact it has had and we take special care to convey any variation in site performance back to our clients in as transparent a way as possible as part of our robust monthly reporting.

We are Magento SEO on-site specialists!

Call us on +44 (0)113 234 3300