Schema & Structured Data SEO Audit

Inventor of the internet, Tim Berners-Lee has described the semantic web as a major component of “Web 3.0”, the next big step forwards in online technology. Big players in the search arena see it as a means to close the comprehension gap between the way that search engines and its users interpret content on the web. So how can you harness this powerful tool and ensure that your online properties stay ahead of the curve?

Structured data such as Schema.org, Microformats, RDFa and Microdata extend the HTML syntax to allow for machine-readable semantic mark-up to be added to your site content. This gives search engines a chance to not only crawl and index your content, taking note of keywords and other traditional HTML signifiers of relevance, but to understand the context and intent of your pages.

Some common implementations include: local businesses, reviews, articles, events, products, people, organisations, recipes.

So how can we help?

Analyse your site for opportunities: we understand the current possibilities and limitations of structured data and will analyse your site’s content to draw up a list of possible implementations. Whether it’s a simple case of rolling out richer region-specific information to help your local searches or a comprehensive integration of data into your in-depth article content.
Rich Snippets: in some instances, including structured data results in your search engine results listings including richer information (such as review stars, images and more detailed information) – while not a direct ranking factor, they can increase click through rates and increase your organic prominence. We’ll ensure that your site is taking advantage of this opportunity.
Provide implementation support: the syntax for this kind of data can be confusing. To ensure that it’s properly implemented we can mark-up specific pages with all the appropriate data, or provide templates and examples for you to deploy across your site.

Whether you’re new to structured data or have existing examples already on your sites, we’ll test every implementation to ensure that the data is correctly formatted and interpreted by search engines, Get in touch with Blueclaw today!

Onsite & Technical SEO

Whether chaos reigns in your internal linking structure, or you’re simply in need of a tune-up, our team will analyse and resolve any on-page and architectural issues that may be hampering your site’s performance or visibility.

Off-site SEO

Understanding a site's link profile, as well as those of competitors, is key to successful organic search rankings. Analysing exactly what types of links can help propel a site forwards is key to success in SEO, and our team is well-versed in researching the link profiles of sites.

SEO Consultancy & Strategy

Launches, migrations, restructures and redesigns are the kind of meaty tasks that our team relishes. Looking to roll out schema, improve page speed or convert more users? We’ve got it covered!

Ecommerce SEO

Don’t struggle alone with canonical issues or duplicate content, we have the know-how to get your enterprise ecom site under control and have even developed our own extensions to harness the power of these revenue-driving platforms.

Keyword & Market Research

We’re driven by meeting targets and fulfilling KPIs for our clients, so understanding a client’s industry (online and off) like the back of our hands is an integral part of what we do.

Mobile SEO

Do you know what percentage of your users are browsing your site using mobile devices or tablets? It’s probably more than you think. Is your site under-optimised for mobile?

Local SEO

As our own browsing and searching habits change, so to do the results that search engines serve to us. The rise of mobile has been perhaps the most radical shift to date, and a major component of this has been the increased prominence of local results in Google and the other foremost search engines.

Penalty Removal

Not to brag or anything but we’re pretty proud of our record when it comes to recovering websites from manual or algorithmic penalties. Whether you’re suffering under the cosh of Penguin or Panda, our system involves a mixture of manual and automatic reviews that has seen penalties lifted to surprisingly tight deadlines.

Schema & Structured Data

Structured data such as Schema.org, Microformats, RDFa and Microdata extend the HTML syntax to allow for machine-readable semantic mark-up to be added to your site content. This gives search engines a chance to not only crawl and index your content but to understand the context and intent of your pages.

Multilingual SEO

The very makeup of our team is international, but we don’t just speak different languages, we also speak sense; we know the markets we work in and know that it’s not always just about Google.