Social Media Audit

Sometimes strategy renewal has to start with an honest and objective look at your current activity. Our Social Media Audits offer a quantitative and qualitative study of your brand’s social presence, customers and competitors.

Our audit offers a great platform from which you can develop your future social media strategy, and allows you to:

- Assess your current brand presence - strengths, weaknesses and opportunities

- Understand what channels your social media customers use

- Identify key influencers - who should you be engaging with to amplify your activity?

- Gain marketplace insight from your customers online

- Study how your customers use content online - what is their preferred tone of voice, type of content and what themes/topics interest them?

- Highlight opportunities to repurpose existing content, earn coverage on influential sites and produce unique and engaging content.

Our team of experienced Social Media specialists will use the audit as a way to get right under the skin of your brand and customers’ social media experience. By analysing data, metrics and social channels we will measure the effectiveness of your existing social media activity.

By understanding your business objectives we can then explore how your customer uses social media (Do they use Twitter or Facebook? What blogs do they read? How do they interact with each another?) and look for opportunities to make your content more engaging and shareable.

Our social media analysts can advise what content ideas work best, what channels you should be using and even what tone of voice content should be written in. In addition, a social media audit allows you to continually keep track of what your closest competitors are doing in the social media marketplace to ensure that you continue to generate leads and keep customer retention rates high.

Contact us to find out how a social media audit could benefit your brand and inform campaign strategy.