Popular content marketing platform BuzzSumo has this week launched a new backlink feature that allows users to see which sites are linking to content.

Whereas before, users were only able to see the most shared content for topics or domains (plus who shared them), the new feature allows people to see exactly which websites are linking to a particular domain or page.

BuzzSumo’s director, James Blackwell, said that:

“Backlinks are an important element in determining the relevance and importance of content on the internet. The number and quality of backlinks continues to provide an indication of the importance of websites to search engines.

“By providing backlink data we can help our users understand why sites may rank higher in search results but more importantly identify backlink opportunities for their own sites.”

By signing up to the BuzzSumo Pro plan, or by using the temporary Beta test, users will be able to research and analyse full in-depth backlink data, which can be viewed two ways; either by selecting backlinks for a domain, or for a specific page or article.

From there, it is possible to view all gathered data, which is ordered by the number of times the page linking to the domain has been shared.

Once that the necessary information has been gathered, it can then be exported for greater analysis.