Can Waterstones withstand the might of Amazon? Take a look at the market share report by MarketScout
Today, Waterstones is the biggest bookstore chain in the United Kingdom. Established in 1982 by Tim Waterstone, the company owns over 300 stores in and around Europe and is a regular and somewhat comforting sight on the British High Street. Although many bookshops and chains were killed off during the recession, Waterstones was one of a lucky few that managed to walk away unscathed. The recession has not been the [...]
Popular content marketing platform BuzzSumo has this week launched a new backlink feature that allows users to see which sites are linking to content. Whereas before, users were only able to see the most shared content for topics or domains (plus who shared them), the new feature allows people to see exactly which websites are linking to a particular domain or page. BuzzSumo’s director, James Blackwell, said that: “Backlinks are [...]
On October 17 Google published a blog highlighting its continuing progress in combating internet piracy. By October 23, it was reported that the company had already pushed out an update to its Google Pirate Update. Torrentfreak reported on Friday that, “Google’s previously announced anti-piracy measures have now kicked in and as a result popular ‘pirate’ sites are noticing a massive drop in search traffic.” Google has long been criticised by [...]
In an attempt to clean house, Facebook has vowed to “aggressively get rid of fake likes” and has claimed to have won more than £1.3bn in legal judgements against scam artists who have sold fake likes to public figures and businesses. In a recent blog, the world’s biggest social site said that: “Fake like peddlers tempt Page admins with offers to ‘buy 10,000 likes!’ or other similar schemes. To deliver [...]
As every copywriter, content producer or editor will know, getting into the right head space for a large project is critical for getting the job done well. Here at Blueclaw, it is no secret that we work in a vibrant office, one that is often filled with laughter, music and the incessant clicking of mice and keyboards. This however, sometimes makes it quite difficult for getting into “the zone” when creating [...]
In an industry full of tools, metrics and ‘mysteries’, it’s important to be able to sift the wheat from the chaff and identify the information you really need and to present it in a clear and concise way - which is where the Blueclaw MarketScout Competitor Analysis Tool comes in. The tool brings together data from industry-standard tools Majestic.com, Semrush.com and Buzzsumo.com to produce a very clear and comprehensive market [...]
The ‘leak’ of the latest version of Google’s Search Quality Rating Guidelines always rouse interest in the search marketing community. Version 5.0 made an appearance earlier in the summer. Designed to assist Google’s army of search quality raters , who are hired to manually rate the quality of search results. The guide gives a clear set of criteria by which they should assess sites that rank within particular search verticals. [...]
In a move that has been sought for some time, Google has now removed the requirement for new Gmail users to sign up to a Google+ account, which was an unpopular policy introduced in January 2012. Although the requirement was subtly revoked, insiders told Techcrunch that a large reorganisation of the network was currently underway, which involved a re-classification of Google+ as a ‘platform’ rather than a ‘product’. The move [...]
In an interview with the Financial Times, Germany’s justice minister, Heiko Maas, has stated that Google must become more transparent in regards to the algorithm that it uses within its search engine. The request was made in light of growing pressure across Europe, owing to Google’s growing dominance over online markets. Mr Maas said: “In the end it relates to how transparent the algorithms are that Google uses to rank [...]
Welcome to the eighth part of our ‘What Bloggers Want’ interview series! In this edition we spoke to Scarlett from the fabulous Scarlett London Blog. If you missed our last interview, you can find it right here. Otherwise, to find out more about fahsion marketing, click here. Why did you start blogging? I started blogging initially because as an aspiring journalist, I understood the importance of creating [...]
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