How does AdWords track performance? AdWords uses a dynamic variable called ‘Quality Score’ that determines the keyword relevancy. A Quality Score is calculated every time your keyword matches a search query entered by the user. Quality Score measures your keyword’s click-through rate (CTR) on Google (number of times when the user responds to your Ad) and monitors the relevance of your ad text, keyword, and landing page; and several other [...]
The dominating search engines of the present, with Google leading the charge, all base their rankings on keywords. In order to rise in the rankings of the top search engines businesses currently need to target and promote specific keywords. When a business’ niche is such that different keywords are relevant to the site the current keyword based search engines can force businesses and SEOs to make a decision at the [...]
Google has had an impact upon online advertisements with Google Adwords and Google Adsense but now they are taking it one step further. By introducing behavioural ads targeting, Google will be able to determine which ads are best suited to each person’s interests and then deliver ads that are more relevant and therefore more interesting for each individual surfer. Whilst many argue the theory behind behavioural ads targeting sounds clever, [...]
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