Google’s decision to not provide organic keyword data could be one of the key turning points for SEO and will perhaps having a greater impact than either Panda or Penguin. How will SEO be measured and quantified as a profitable marketing channel? We asked nine leading SEOs to share their opinions on the ‘Not-Provided’ issue. The Expert Panel: Dave Chaffey CEO smartinsights.com Martin Woods SEO Manager blueclawsearch.co.uk Mal Darwen Product [...]
It’s that time of year where everyone speculates and lays down their predictions and I thought what better way to start the New Year than adding my views into the mix. 1. Google Local/Places will be massive this year with many SEO’s offering ‘optimisation’ for this niche field. This is due to the full integration of Google Local/Places (I still don’t know what the true name for this is) into [...]
Even though Google AdWords has just celebrated its tenth birthday- a long time in internet years- the pace of innovation over the last year shows no signs of slowing down. We have been using the following brand new features extensively this year and have seen some great results. The ability firstly to get more conversions- sales, leads and customer enquiries for our clients and secondly the ability to measure return [...]
Dear Google - why is it that when I am searching for “Jim Stewart Coffee Fairtrade” you give me results from a train company I’ve never used and a town council I have never heard of?
I just found this new keyword research tool by a fellow Leeds based company, Keyword Eye. vs. First impressions are great - no more long lists of keywords and numbers, now you get a “word cloud” style list - with all the same functionalities of Google Adwords Keyword Tool.
If you track search engine rankings and send reports to clients every month, a good way to present this information in a monthly report is to create an Excel sheet with historical data of your rankings charting your progress from when their campaign began to the present date. Keyword Checking Tools like RankTracker is good for giving you an indication of whether your search terms have gone up or down. [...]
The Blueclaw blog has been unusually quiet these last few weeks, but this was because we have been working on your very own do it yourself SEO Guide, available for free download right here on the Blueclaw website! If you’re just starting out with your first website and want to effectively target search engines for a certain keyword or search query for users to find your business, this is for [...]
A good guide to getting your content on Google News by Rob Kerry (@robkerry). It’s a great way to make the first page of Google for a very competitive keyword, even if it is only in the short term. In the long term, you benefit from indexed content and hopefully ranking for long tail keywords. Rob also suggests that instead of panicking about Personalised Search and how that is going [...]
Google have released a number of new tools in Analytics that should be invaluable to help you optimise your AdWords campaigns- these are still in beta so not yet available to everyone, so check under traffic sources in your Analytics account to see if you can access these reports.
Are you running a high traffic, e-commerce website? Are you looking for ways to boost up your revenue? Learn how to turn more visitors into buyers through Analytics Keyword Position Report. The GA keyword position feature is a report tailored to Adwords users. It simply displays search position correlated with visits, conversions and revenue for each of your keywords, giving you a clear idea of how much money you make [...]
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