Last year was an outrageously busy year with celebrity scandals, the World Cup, big floppy iPhones, flappy birds, a Referendum and of course Solange Knowles beating seven bells out of Jay-Z. However, I thought I’d focus our attentions to what has happened this year in the world of SEO. So here’s my overview of last year. Mobile UX is paramount It comes as no shock to anyone that more and [...]
In the run-up to every Christmas, the world of e-commerce readily expects huge boosts in search traffic. However, the festive season is not only about Christmas sales; the New Year also presents an ideal opportunity to optimise traffic flow and drive revenue. This is particularly notable for sectors that offer products that would naturally fall into the ‘gifts’ category; such as toys, video games, fragrance and jewellery. Seasonality plays a [...]
Can Waterstones withstand the might of Amazon? Take a look at the market share report by MarketScout
Today, Waterstones is the biggest bookstore chain in the United Kingdom. Established in 1982 by Tim Waterstone, the company owns over 300 stores in and around Europe and is a regular and somewhat comforting sight on the British High Street. Although many bookshops and chains were killed off during the recession, Waterstones was one of a lucky few that managed to walk away unscathed. The recession has not been the [...]
The e-cigarette market sector has quickly grown from nothing, into one of the hardest SERPs to crack from an SEO perspective. The European market opened up in 2005 when Greg Carson launched the first UK e-cigarette company, “Electro Fag.” Although it didn’t have the most charming name, it led to an explosion of online retailers jumping on the bandwagon. Since the launch of the UK market, there are now over [...]
Popular content marketing platform BuzzSumo has this week launched a new backlink feature that allows users to see which sites are linking to content. Whereas before, users were only able to see the most shared content for topics or domains (plus who shared them), the new feature allows people to see exactly which websites are linking to a particular domain or page. BuzzSumo’s director, James Blackwell, said that: “Backlinks are [...]
Starting next week, Blueclaw will be running a market comparison on different online sectors to see who is making the most of their digital marketing –this week however, we’re doing a Christmas special, after all, it is November. This blog will show you who has the best attributes in the toy sector, covering multiple metrics, including market coverage, site authority and social shares. Being that Christmas is indeed just around [...]
I find myself spending more and more time digging around in Google Webmaster Tools lately. When I started in SEO I thought that Analytics would be where the action was - that’s where all the exciting traffic and revenue stuff is, after all. But since moving into a more technical role here at Blueclaw it’s hard to deny that Webmaster Tools has a wealth of useful data and, for my [...]
2014 has seen the introduction of 10 official Google updates, with the first coming in February. 2014′s Google Update Announcements Comprise of: Google Penguin 3.0 (Oct 2014) Google Panda 4.1 Update (Aug 2014) Google Authorship Removed Update (Aug 2014) Google HTTPS/SSL Update (Aug 2014) Google Pigeon Update (July 2014) Google Authorship Photo Drop Update (June 2014) Google Payday loan (3) Update (June 2014) Google Panda 4.0 Update (May 2014) Google [...]
Working in digital marketing, you come to expect Google updates in the same way that someone living in tornado alley expects things to get a bit breezy every once in a while. Some updates roll by without doing much beyond stirring up some dust, but other times they hit hard and fast, and if you do fall foul of an update it can be a struggle to sit back, evaluate [...]
In an industry full of tools, metrics and ‘mysteries’, it’s important to be able to sift the wheat from the chaff and identify the information you really need and to present it in a clear and concise way - which is where the Blueclaw MarketScout Competitor Analysis Tool comes in. The tool brings together data from industry-standard tools Majestic.com, Semrush.com and Buzzsumo.com to produce a very clear and comprehensive market [...]
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