A presentation on ‘Rapid-fire’ quick wins for content marketers and SEOs by Ross Hudgens of Siege Media, speaking at the ionSearch 2013 Advanced Search Marketing conference. Find out how Ross has been using broken link building and link requisition to get the most out of his clients’ content and linkable assets.
Marcus Tandler of Tandler.Doerje.Partner speaks at the ionSearch 2013 Advanced Search Marketing conference on the topic of ‘What’s Next in Search?’, his take on where our industry may be going, what steps to take to ensure your campaigns are future-proof and what upcoming algorithm and policy changes to expect from the major search engines.
Blueclaw attended one of the biggest gaming conferences of the year last week. ICE took place at London’s ExCel centre, and as well as exhibiting our Head of Business Development, John Ward, also gave a presentation on some of the key considerations for SEO strategy in 2013. Taking in some of the key algorithmic changes over the past two years and their impact on the iGaming niche, he also outlined [...]
This week I had the the opportunity to speak at the LinkDex Author ThinkTank in Leeds and gave a brief guide on how to get the author rich snippet in Google’s search results. At the event I promised to follow-up with a blog post that explained the process in more detail. So here we go: The rich snippet For me and many of the people I’ve spoken to, the current [...]
Yesterday the Linkdex ThinkTank came to Leeds as we co-hosted an event looking at Content Marketing, Google+ and Author Rank. Matt Roberts, VP of Product and Co-founder at Linkdex; David Harling, Head of SEO at Razorfish; and Paul Spreadbury, Account Director at MEC; joined Blueclaw’s Head of Search Mike McDougall and SEO Consultant Matt Hall to lend their thoughts on how Google Authorship is impacting approaches to content marketing, and its potential to transform [...]
Self-auditing is one of those tasks which always gets over looked when it comes to SMEs. Unlike other types of audits web sites often get over looked when it comes to internal audits. In the same way you would audit stock, computers, stationary etc… It’s imperative that you audit a web site at least twice a year. When it comes to SMEs it’s understandable that this isn’t likely to happen [...]
Over the last few months Google has been rolling out changes to their shopping search (also known as Google Base or Froogle) introducing new features that allow users to make easier comparisons between different products or between the prices charged for the same product from multiple retailers. Along with these new features within the product search results, there also seems to be more and more products being displayed within the general search [...]
If you have even a passing interest in SEO, from a business perspective or a technical viewpoint, you have probably heard of duplicate content and it being an issue in gaining good search engine rankings. And this is perfectly true, a poorly structured website can create its own internal architecture issues and deter search engines from crawling, indexing and ultimate ranking your webpage highly for a target term. In this [...]
Unlike a normal blog or a website, onsite audits for ecommerce sites can be a mammoth job to undertake. It is always better to go through the site and make sure it is seo compliant BEFORE launching. This is to prevent google from indexing non-optimized pages or worser still, finding countless 404s and duplicated content. If the ecommerce build is currently on a “dev” subdomain or a sub directory of [...]
Recently the majority of e-commerce projects we have been working on here at Blueclaw have been using the x-cart platform and being a company that prides itself on its SEO services we strive to ensure the on-site optimisation of all the sites we produce is top notch. Over the last year of producing these sites there are a number of modifications we regularly carry out to the x-cart code to improve its already strong search engine optimisation and in this post and I will share some of my secrets so if you are running an x-cart shop you too can benefit from them.
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